BMW Art Car Reloaded

Chi­nese mul­ti­me­dia artist Cao Fei takes the se­ries into the 21st Cen­tury by going dig­i­tal

Golf Asia (Malaysia) - - CONTENTS -

Fol­low­ing the con­tri­bu­tions by Jeff Koons and John Baldessari, Cao Fei is the youngest and first Chi­nese artist ever to cre­ate a BMW Art Car. By em­ploy­ing aug­mented and vir­tual re­al­ity, the in­ter­na­tion­ally ac­claimed Chi­nese mul­ti­me­dia artist ad­dresses the fu­ture of mo­bil­ity such as au­tonomous driv­ing, air­borne cars and dig­i­tal­iza­tion. In the pres­ence of Dr Ian Robert­son, Mem­ber of the Board of Man­age­ment of BMW AG, and hun­dreds of in­vited guests, the BMW Art Car #18 was re­vealed at the Min­sheng Art Mu­seum in Beijing on May 31.

Cao Fei’s work is a re­flec­tion on the speed of change in China, on tra­di­tion and fu­ture. With her BMW Art Car project, she delves into a tra­jec­tory span­ning thou­sands of years, pay­ing trib­ute to Asia’s an­cient spir­i­tual wis­dom as it swiftly spreads out into the third mil­len­nium. The mul­ti­me­dia artist ap­proached the BMW Art Car in a way typ­i­cal for her artis­tic prac­tice, build­ing a par­al­lel uni­verse. The body of work con­sists of three dif­fer­ent com­po­nents: a video fo­cus­ing on a time trav­el­ling spir­i­tual prac­ti­tioner, aug­mented re­al­ity fea­tures pic­tur­ing colour­ful light par­ti­cles, ac­ces­si­ble via a ded­i­cated app (App Store: key­word “BMW Art Car #18”), and the BMW M6 GT3 race car in its orig­i­nal car­bon black. Pay­ing trib­ute to the car­bon fi­bre struc­ture of the race car chas­sis,

Cao Fei’s holis­tic use of a non-re­flec­tive black in­cor­po­rates the car into the possibilities of the dig­i­tal world.

Ap­ple Or­chard Road opened to thou­sands of cus­tomers, some even queued overnight to be the first and have the best chance to ex­plore Ap­ple’s first store in Southeast Asia. Brav­ing the heat and hu­mid­ity as early as the night be­fore, cus­tomers were greeted by Ap­ple’s An­gela Ahrendts, the com­pany’s Se­nior

Vice Pres­i­dent of Re­tail and the store’s 237 em­ploy­ees when doors opened. With a unique 25-foot canopy and con­sist­ing of two lev­els, the sprawl­ing new Ap­ple Store also runs on 100 per cent clean en­ergy through the use of rooftop so­lar pan­els, and the store’s 120-foot glass fa­cade blurs the bar­rier be­tween inside and out, while 16 in­te­rior trees con­tinue the city’s lush green­ery theme through­out the space. On the ground floor or street level, one can ex­pe­ri­ence and buy the lat­est iPhones, iPads, MacBooks, iMacs and ac­ces­sories such as phone cases.

Twin curved Castagna stone stair­cases, the ar­chi­tec­tural high­lights of Ap­ple Or­chard Road, lead shop­pers into the sec­ond floor to a large cre­ative space named The Fo­rum, a space where Ap­ple will con­duct 60 free hands-on ses­sions such as iPhone pho­tog­ra­phy and iPad il­lus­tra­tions. Ap­ple Or­chard Road is lo­cated at 270 Or­chard Rd, Sin­ga­pore 238857.

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