Dare To Be Better, Dare To Bridgestone
Woods signs multi year deal with Bridgestone Golf
Bridgestone Golf is amplifying its aggressive messaging with a new marketing campaign featuring Tiger Woods that highlights the performance benefits of its products.
Titled “The Herd,” a unique series of commercials on NBC/Golf Channel and across the web depicts the “herd-mentality,” common among consumers with notions that the best golf ball is the one played by the most Tour players. More than 75 extras participated in the filming in South Africa, representing a mass of
humanity scavenging a golf course for the most popular ball on Tour. What they find is Woods, who switched exclusively to the Bridgestone B330-S, hitting a tee shot while the narrator proclaims “you can’t beat the pack by playing the same ball as the pack.” It concludes with the new slogan: “Dare to be better, Dare to Bridgestone.”
“The imagery and language are bold, powerful and communicate how golfers need a break-away-from-the-pack mentality to gain a true competitive edge,” says Corey Consuegra, Senior Director of Marketing of Bridgestone Golf. “This is our first broadcast spot featuring Tiger Woods, the perfect iconic figure to carry the message.”
Woods signed a multi-year agreement to play and promote Bridgestone’s high-performance balls, selecting the Tour B330-S after thoroughly testing it against competing models from all major brands. Through his personal research, he determined the Bridgestone ball provided superior distance and accuracy off the tee for him, as well as optimal spin on shots into and around the green.
The catalyst for distance and accuracy gains is the patented TOUR core (B330 & B330-S) and AMATOUR core (B330-RX & B330-RXS). Now six percent larger than the prior model, it produces even faster speed and less spin off the driver via Bridgestone's gradational core formulation. For increased greenside control, the B330 Series wears the breakthrough Slip Res cover, which increases stopping power without the usual negative effects of added driver spin.
Additional “break-a-way-from-the-pack” leaders include FedEx Cup champion Brandt Snedeker, Olympic bronze medallist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and young phenoms Bryson DeChambeau and Hudson Swafford.