ECCO is the Official Footwear of the Sime Darby LPGA 2017
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Golf Hall Of Fame
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ECCO the global leader in innovative comfort footwear hosted a private media preview day recently in collaboration with Transview Golf Sdn Bhd, their exclusive distributor in South East
Asia. The event was hosted at the Kelab Golf Negara Subang, where a select group of media representatives from the golf industry were treated to a game of golf followed by a dinner and private interview session with Jesper Thuen, ECCO’s Head Of Golf in the Asia Pacific.
This privileged group was given a
special preview of the latest models of ECCO golf shoes by getting fitted to their size and the opportunity to then test the shoes out on the golf course for their round. The objective was to introduce the latest models as well as for the media to understand the ethos of the ECCO brand personally and to experience first hand the comfort of the ECCO golf shoes.
At the private interview session, ECCO’s Head of Golf in the Asia Pacific, Jesper Thuen, officially announced their involvement with the Sime Darby LPGA, where ECCO will be the Official Footwear for the 2017 Sime Darby LPGA this coming October. “This is our first year as sponsor for the Sime Darby LPGA event and we are pleased to be associated with such a high profile event in this region, with the best female players in the world teeing up at TPC Kuala Lumpur,” said Thuen.
On what ECCO intends to accomplish with this sponsorship he shared, “We want to use this event to increase the awareness of ECCO not only in Malaysia or the Asia Pacific but also to have a worldwide reach as there is significant TV coverage of the tournament. As for the spectators and golf fans, we would like to showcase our latest range and offer our products during the event. We would like to use this opportunity to be on the ground to excite the golf fans on the importance of comfortable golf footwear through ECCO’s innovative technologies.”
Introducing ECCO’s exclusive distributor in Malaysia, Transview Golf Sdn Bhd, at the interview session Thuen shares, ”We have a long standing relationship with Transview Golf who started selling ECCO here in Malaysia since 2012. It has been a fruitful partnership for both parties over the years and we look forward to the continued collaboration with Transview to take ECCO Golf to the next level.” In line with ECCO’s involvement in this year’s Sime Darby LPGA, Transview Golf will also be conducting special promotions leading up to the event.