Grand Open­ing Of Bent­ley Mannheim

Ger­many is Bent­ley’s largest mar­ket in Con­ti­nen­tal Europe

Golf Asia (Malaysia) - - SCENE -

The all-new lo­ca­tion in south­west Ger­many fea­tures a 410m² show­room and a state-of-the-art work­shop and af­ter sales cen­tre. Fol­low­ing nine months of con­struc­tion and sub­stan­tial in­vest­ment, the Bent­ley Mannheim show­room fea­tures the same lux­u­ri­ous wood, leather and pol­ished met­als that are used in Bent­ley cars, and show­cases the crafts­man­ship and at­ten­tion to de­tail that are re­flected in all as­pects of the lux­ury Bri­tish brand.

Com­ment­ing on the open­ing, Robert Engstler, Re­gional Di­rec­tor, Bent­ley Europe said, “Bent­ley Mannheim, rep­re­sented by Bach Pre­mium Cars, has been our part­ner since 2000. We value their con­tin­ued com­mit­ment to the Bent­ley brand and we are con­fi­dent that with the open­ing of the new show­room and af­ter sales cen­tre, this will con­tinue our suc­cess in the re­gion.”

Al­brecht Bach, Bent­ley Mannheim Man­ager Di­rec­tor added, “It is our pri­or­ity to en­sure our cus­tomers have a uniquely Bent­ley ex­pe­ri­ence. In our newly opened show­room they will en­ter an ex­clu­sive world of un­par­al­leled de­sign, per­son­alised ser­vice, au­to­mo­tive pas­sion and un­matched at­ten­tion to de­tail.”

The show­room is lo­cated in the Grau­den­zer Linie Strasse 113, in Mannheim. Cus­tomers will have the op­por­tu­nity to view the en­tire Bent­ley model range. The per­son­al­i­sa­tion area show­cases the brand’s broad pal­ette of ex­te­rior paints and leather op­tions in an ex­clu­sive at­mos­phere.

Ger­many is Bent­ley’s largest mar­ket in Con­ti­nen­tal Europe, rep­re­sent­ing 37 per cent of sales. The sec­ond big­gest mar­ket is Switzer­land (10 per cent), with Rus­sia the third largest (7.5 per cent).

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