The Cre­ation of Honma

Golf Digest (Malaysia) - - The Golf Life -

Ja­pan’s pride of club­mak­ing con­tin­ues tra­di­tions of fine crafts­man­ship and qual­ity THE BIRTH OF ‘MADE IN JA­PAN’

HONMA GOLF CO.,LTD have been of­fer­ing cus­tomers top-qual­ity golf clubs for the past half-cen­tury, since its es­tab­lish­ment in 1959. The com­pany was started by the de­scen­dants of the HONMA house who were a prom­i­nent mer­chant fam­ily hun­dreds of years ago, in the Sakata re­gion of north western Ja­pan.

Each and every club is painstak­ingly hand-crafted, in­clud­ing the cast­ing, coat­ing, pol­ish­ing, and paint coat ap­pli­ca­tion pro­cesses, as well as shaft pro­duc­tion by some 100 crafts­men. The “Made in Ja­pan Sakata” im­print rep­re­sents the pride of the Sakata crafts­men.

No or­di­nary sports equip­ment, these clubs are renowned as noth­ing less than works of art. Still far from be­com­ing com­pla­cent with their global rep­u­ta­tion for ex­cel­lence, Honma are com­mit­ted to con­tinue de­liv­er­ing golf clubs that de­light cus­tomers the world over through a unique fu­sion of tra­di­tional and in­no­va­tive tech­nol­ogy.

PRIDE

The path to club­mak­ing mas­tery is long. It be­gins with ap­pren­tice­ship and con­cludes when a crafts­men is able to in­fuse his every move­ment with a sin­gle goal to make the finest clubs in the world.

At the peak of his craft, a Honma club­maker can imag­ine ex­actly how the fin­ished club will feel and play in the client’s hand. Tech­nol­ogy con­tin­ues to evolve, but the mas­ter crafts­men at Honma un­der­stands that one value re­mains time­less: cre­at­ing pre­ci­sion tools that golfers will cher­ish. Some­thing the en­tire team takes great pride in. Pride be­gins and ends with the work of their mas­ter crafts­men.

PUR­SUIT OF PER­FEC­TION

Honma con­nois­seurs look to Honma clubs for more than per­for­mance. They seek the spirit of un­com­pro­mis­ing per­fec­tion that’s built into every club the com­pany makes.

There are no com­pro­mises, no au­to­mated golfdi­gest­malaysia so­lu­tions. Mass-mar­ket club­mak­ers seek to elim­i­nate hu­man er­ror. At Honma they seek to cap­ture hu­man artistry, some­thing which they take great pride in. Pride that be­gins and ends with the work of mas­ter crafts­men.

UL­TI­MATE SKILL

At Honma, their fo­cus ex­tends to the last hun­dredth of a mil­lime­tre. It’s in this ul­tra­pre­cise realm that they seek out new im­prove­ments. Some of the mas­ter crafts­men have been oc­cu­pied by this quest for two decades now at the Sakata De­sign Fa­cil­ity.

The crafts­men un­der­stand that at the pin­na­cle of the club­maker’s art, each new cre­ation must be in­fused with both beauty and per­for­mance. The process starts with the lat­est ma­te­ri­als and tech­nolo­gies, of course, but their goal is to move quickly beyond the science of club­mak­ing, and into the art. NOTE: Honma Golf equip­ment is avail­able ex­clu­sively at MST Golf and Pan West.

oc­to­ber 2017

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