When It’s Not Just An Iron
New Titleist 718 iron family includes all-new AP3
The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever –provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.
Available worldwide in from September 29, Titleist’s 718 iron line-up offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.
“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our bestselling, game-improvement AP1 iron with the look and feel of our tour-favorite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”
Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his now legendary recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (TMB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.
– MARNI INES, DIRECTOR, TITLEIST R&D IRONS DEVELOPMENT
718 AP2 IRONS
The new 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. A thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing.
Tour-preferred profile offers proven look, sound and pure forged feel with a refined leading edge for more efficient turf interaction and consistent contact.
Available irons: 3-iron, PW, 50º
718 AP3 IRONS
The all-new 718 AP3 is the player’s distance iron with an innovative hollow-blade design with high-speed face technology. AP3 was also inspired by the development of Titleist Concept C16 irons, which taught R&D how to engineer breakthrough distance and forgiveness into a player preferred, smaller footprint. Hollowblade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots.
High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron.
Available in 3-iron, Pw, 48º
“718 IS ABOUT MAXIMIZING MOI AND BALL SPEED, WHILE MAINTAINING THE PROPER LAUNCH, TRAJECTORY AND SHOT-STOPPING CONTROL THAT PLAYERS NEED TO HIT GREENS MORE CONSISTENTLY. IRONS ARE SCORING CLUBS. IT’S ABOUT HITTING YOUR NUMBER AND STOPPING THE BALL CLOSE TO THE PIN. EVEN WITH DISTANCE-FOCUSED IRONS LIKE 718 AP1 AND AP3, WHICH ARE JUST AS LONG OR EVEN LONGER THAN THE COMPETITION, THE ULTIMATE GOAL WAS PLAYABLE AND REPEATABLE DISTANCE. WHEN IT COMES TO HITTING A GOOD IRON SHOT, DISTANCE WITHOUT CONTROL IS MEANINGLESS.”