PEDAL TO THE ME­TAL

TAG Heuer cel­e­brates fifty fab­u­lous yearsrs of its Car­rera timepiece with four new re­leases ases for the year, in­clud­ing one that pays homage age to its cre­ator, Jack Heuer. By Cai Mei Khoo. hoo.

Harper’s Bazaar (Malaysia) - - Contents -

TAG Heuer cel­e­brates the 50th an­niver­sary of its iconic Car­rera timepiece, pay­ing homage to its cre­ator Jack Heuer

Car­rera – a name that’s syn­ony­mous with the world of mo­tor­sports as well as TAG Heuer’s iconic watch, which cel­e­brates its 50th birth­day this year. De­signed and cre­ated by Jack Heuer, hon­orary chair­man of the brand and grand­son of the founder in 1963, the Car­rera pays homage to mo­tor-rac­ing with its sporty chorono­graph face and, on past mod­els, rub­ber straps that repli­cate tyre threads.

With his keen eye for mod­ern de­sign, Heuer had var­i­ous sources of in­spi­ra­tion for his watch, in­clud­ing Os­car Niemeyer’s ar­chi­tec­ture and the work of Fin­nish Amer­i­can ar­chi­tect, Eero Saari­nen. But Heuer was specif­i­cally af­ter a watch for pro­fes­sional driv­ers, one that could with­stand tough road con­di­tions and could eas­ily be read. And so he in­cluded mo­tor­ing in­flu­ences from vin­tage dash­board counters right down to the de­tail in per­fo­rated leather gloves worn by driv­ers such as the brand’s long-time friend, Juan Manuel Fan­gio.

“I was ex­cited by the new forms, ma­te­ri­als, and tech­niques com­ing into play at that time,” says Heuer. “We were af­ter some­thing that took ad­van­tage of that, some­thing that was just as new and au­da­cious, but at the same time sober, sim­ple, and mo­tor­sports­driven, stripped of all or­na­men­ta­tion, clas­sic, and time­less.”

A mo­tor-rac­ing fan him­self, Heuer drew heav­ily from the Car­rera Panamer­i­cana Mex­ico Road Race for his timepiece. “I first heard about the Car­rera from Pe­dro Ro­dríguez [Ledesma] at the 12 Hours of Sebring, where I was the of­fi­cial time­keeper,” says Heuer. “To hear them talk of the Car­rera, which Juan Manuel Fan­giog had won in 1953 but was stopped in 1955 af­ter a num­ber of fa­tal­i­ties, made my imag­i­na­tion soar. Even the sound of its name was el­e­gant, t, dy­namic, and charged with emo­tion. I knew then that my new watch was the per­fect trib­ute to this le­gend.” Thus, Heuer named his cre­ation the Car­rera, the first watch h be­ing a mono­chrome Panda da edi­tion with a tachymetre, an in­stant must-have among top race car driv­ers in Europe and Amer­ica. rica.

To cel­e­brateate 50 years, TAG Heuer has re­leased the 2013 Car­rera Cal­i­bre 1887 col­lec­tion, which in­cludes the 45mm Jack Heuer edi­tion that hon­ours its name­sake. Made of black titanium car­bide steel with a tachymetre and pul­some­tre on its dial – ele­ments bor­rowed from the Voda­fone McLaren Mercedes For­mula 1 team and aero­nau­tics – the Jack Heuer edi­tion timepiece has stop­watch-like push but­tons at 11 and 1 o’clock, pay­ing homage to Heuer’s time­keep­ing du­ties.

All 2013 Car­rera chrono­graph mod­els house the Cal­i­bre 1887 move­ment, a re-en­gi­neered ver­sion of the orig­i­nal: TAG Heuer’s os­cil­lat­ing pin­ion that was in­vented aand patented by brand founder Edouard Heuer in 181887. With a match­ing bblue col­umn wheel, the os­cil­lat­ing pin­ion works in tan­dem with the col­umn wheel, steadily puls­ing away at the heart of the beau­ti­ful new Car­reras, pow­er­ing them into the fu­ture.fu­tur TAG Heuer, 3.43 & 3.43.44, Level 3, Pav­il­ion KL. Tel: 03-2141 5159.

At the Car­rera Panamer­i­cana Mex­ico Road Race

A poster for the Car­rera Panamer­i­cana Mex­ico Road Race

Vin­tage Car­rera watches

Car­rera Her­itage Cal­i­bre 1887 chrono­graph in pol­ished steel, TAG Heuer

Car­rera Cal­i­bre 1887 Jack Heuer Edi­tion chrono­graph in titanium, TAG Heuer

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