POWER SLEEP

A serum that turns back the hands of time? Estée Lauder’s famed Ad­vanced Night Re­pair for­mula has been re­vers­ing the signs of age­ing for over thirty years. To­day, the beauty brand of­fers an even bet­ter so­lu­tion. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Contents -

In bed with Estée Lauder and the lat­est it­er­a­tion of its world-renowned Ad­vanced Night Re­pair

It was kept un­der wraps for quite some time but Estée Lauder has fi­nally un­veiled its big­gest mile­stone of 2013. This month, the Estée Lauder Ad­vanced Night Re­pair Syn­chro­nized Re­cov­ery Com­plex II makes its de­but with a whole new for­mula. Based on more than three decades of re­search in DNA and chrono­bi­ol­ogy, the “lit­tle brown bot­tle” ver­sion 2.0 now owns more than 25 patents un­til the year 2021, and that is just the tip of the ice­berg with re­gard to prov­ing how rev­o­lu­tion­ary the lat­est con­coc­tion re­ally is.

ANR, as it is fondly known by le­gions of fans, be­came the first ever serum to hit the mar­ket when it ini­tially launched in 1982, and cre­ated a new skin re­pair cat­e­gory in the mar­ket. As ground­break­ing then as it is to­day was the dis­cov­ery of “na­ture’s mois­ture mag­net”, bet­ter known as hyaluronic acid. Work­ing in har­mony with the body’s nat­u­ral re­newal process to re­ju­ve­nate and heal the rav­ages of en­vi­ron­men­tal stress, the ad­vanced for­mula also ac­cen­tu­ated the im­por­tance of suf­fi­cient shut-eye for ex­tra­or­di­nary skin.

SLEEP­ING PART­NER

Lack of rest has al­ways been the bane of our ex­is­tence. Re­search has shown that this ha­bit­ual re­cur­rence can lead to obe­sity, heart dis­ease, and even can­cer, but there has not been a case study that specif­i­cally showed the con­se­quen­tial age­ing ef­fects on the skin, de­spite the fact that this caveat hangs from ev­ery beauty en­thu­si­ast’s lips.

Estée Lauder tied up loose ends by com­mis­sion­ing an in­de­pen­dent clin­i­cal study with Univer­sity Hos­pi­tals Case Med­i­cal Cen­ter in af­fil­i­a­tion with Case Western Re­serve Univer­sity School of Medicine. Ob­serv­ing 60 women aged 30 to 49 years old over a one-week pe­riod, the re­sults of the Case Western stud­ies were hardly sur­pris­ing. Com­mon signs of age­ing such as fine lines, wrin­kles, and slack­ened skin were found to be twice as ob­vi­ous on those who slept for less than seven hours, and skin bar­rier re­cov­ery was sug­gested to be slower for poor sleep­ers.

Backed by ev­i­dence gar­nered from the Case Western stud­ies, Ad­vanced Night Re­pair Syn­chro­nized Re­cov­ery Com­plex II was cre­ated to ef­fec­tively con­trol dam­age through the nat­u­ral re­gen­er­a­tive process.

The skin’s re­ju­ve­nat­ing prow­ess tends to slow down through the years, re­sult­ing in slug­gish cel­lu­lar re­newals that can lead to signs of age­ing. The smart new tech­nol­ogy be­hind ANR II can re­set the skin’s bi­o­log­i­cal clock so that it will know when and how to re­pair it­self. As cel­lu­lar catabol­y­sis – a nat­u­ral form of pu­rifi­ca­tion through the break­down of fat – peaks at night, the new ChronoluxCB Tech­nol­ogy stim­u­lates catabolism to re­move the im­pu­ri­ties that clog up our sys­tem and sub­se­quently slow down cel­lu­lar re­newal. This is com­bined with the sig­na­ture Chronolux tech­nol­ogy, which resyn­chro­nises the skin’s nat­u­ral repar­a­tive abil­ity.

GOOD IN­VEST­MENT

In­ge­nu­ity al­most al­ways comes at a price, but ANR II is a plea­sure to ap­ply and does not burn a hole in the pocket. Light in tex­ture, the serum is ab­sorbed in­stantly, leav­ing be­hind a sub­tle cit­rus scent to calm the senses. Its univer­sal ap­peal should not be un­der­es­ti­mated, what with more than 1,000 women of all eth­nic­i­ties tes­ti­fy­ing to a re­mark­able change in their com­plex­ions within less than 31 days of use.

“Now the term ‘beauty sleep’ has a new, sig­nif­i­cant mean­ing,” said the late Estée Lauder at the launch of the first Ad­vanced Night Re­pair. That mean­ing has since changed as we have come a long way from the ’80s. The brand’s in­de­fati­ga­ble re­search team has suc­cess­fully kept up with the times with a for­mula that cor­re­sponds to the needs of the mod­ern woman.

With en­vi­ron­men­tal pol­lu­tion iden­ti­fied as the lead­ing cause of pre­ma­ture age­ing and weak­ened skin bar­ri­ers, the anti-pol­lu­tion tech­nol­ogy aims to turn back time us­ing en­cap­su­lated alkyl gua­nine trans­ferase, which helps to smooth away vis­i­ble dam­age. Re­in­forced by hyaluronic acid for on­go­ing hydration and a pow­er­ful blend of an­tiox­i­dants that is proven to neu­tralise up to 90 per­cent of free rad­i­cals, this is tipped to be the high­est preven­tive mea­sure that si­mul­ta­ne­ously heals ex­ist­ing skin dam­age. What could be bet­ter than know­ing you will never re­ally look your ac­tual age again?

Con­stance Jablon­ski in bed with Estée Lauder Ad­vanced Night Re­pair

Estée Lauder Ad­vanced Night Re­pair Syn­chro­nized Re­cov­ery Com­plex II, RM255 ( 30ml) & RM350 ( 50ml)

The faces of Estée Lauder. ( From left) Liu Wen, Arizona Muse, Con­stance Jablon­ski, and Joan Smalls

A test sub­ject get­ting a skin eval­u­a­tion at the UH Case Med­i­cal Cen­ter

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