WHAT WOMEN WANT
Beautifully luminous skin that does not change with passing years – find out how Chanel’s new skincare approach is changing the beauty scene. Li Ying Lim reports exclusively from Taipei.
Chanel presents Resynchronised Skincare for the modern-day superwoman
Alicia Keys once sang of a “Superwoman” who fights “for better days to come ... trying to come home before the sun.” Her lyrics truly resonate with all new millennium women, who are expected to be super women. Between 36-hour days at the office and the children’s demands, there is a greater result of dull, fatigued skin and the unwanted signs of ageing.
At this point, it is most apt to introduce Dr. Armelle Souraud, a leggy Parisienne who is the perfect example of a high-flying career woman who does it all while still looking gorgeous. All smiles despite a long flight and numerous press rounds during this recent launch, Chanel’s manager of scientific communications first asks us, in her delightful, lilting French accent, to walk a mile in her shoes. With open minds feeling so peaceful up in the verdant hills of Taipei, we obediently follow Dr. Souraud’s lead.
FIRST WORLD DILEMMA
We have heard it all before, how a typical “superwoman” survives the daily grind. And as women, we can easily identify with that, whether we are students or mothers or entrepreneurs. This is the inevitable curse of technological advancement; we are never going to be out of touch again, but we can never be out of reach, either. Now that there is no excuse for finding oneself stranded out in the boondocks, disconnected from the world, how is a woman ever going to find that precious minute all to herself?
Sure, we can all dream of getting eight hours of sleep – with real effort – but the reality is a lot harsher. Besides sufficient rest, there are still other factors to consider, such as nutrition. Even if you do manage to squeeze in a healthy salad during your lunch hour, the good stuff we put into our bodies go straight towards powering up the vital organs first, leaving the skin for last. As for those who still assume that women are the weaker sex, consider this: apart from working full-time seventy hours per week, women also juggle households. A poll released by the American Psychological Association in 2008 showed that 40 percent of women reported frequent hits of high stress levels, as opposed to 35 percent of men. Add exhaustion as well as lack of sleep and there is little wonder that the biological rhythm of the skin is “desynchronised”, hence the signs of ageing.
As Dr. Souraud points out: “We know that our skin works on a circadian rhythm. We know that in the morning we have a peak in the biological functions; at 12 your skin peaks in sebum production; and during the night our skin undergoes the renewal process. We all know this, but we have rarely looked into the social rhythm aspect. The madness of our lives has thrown this system completely out of tune.”
And so Chanel Research Labs set out to find concrete data on these claims. “We knew that way of life impacts the skin but there was no scientific data on this. Therefore, we carried out this clinical study that covers
all the parameters. It took place over 12 days,” Dr. Souraud shares. “The objective is to reduce the sleep time of the women to see the effects it has on the skin, and the conclusion had interesting results on a daily and weekly basis.”
Skin is beautiful at pH 5.5 but when desynchronised, this level can increase to 6.1. “That’s when the skin is not functioning very well, especially the enzymes. The skin barrier therefore, is then compromised, which means that the skin will not be able to adapt as fast to respond to environmental aggressions,” she explains.
This affects the four major points that define exceptional skin quality – luminosity, plumpness, skin surface smoothness, and complexion evenness. “We saw that we needed two days to allow the skin’s pH to return to its normal level to function well.” The result of these research findings is a revolutionary beauty programme that aims to correct the condition of the skin on a daily and weekly basis, following its natural biological rhythm.
ESSENCE OF TIME
All three products target different times of the day, mainly because of the “timesetting” ingredients used. Firstly, there is Le Weekend, the two-day resetting formula that includes arginine to allow a “drop by drop release” of glycolic acid.
“Le Weekend is meant to be a gentle, weekly reset, and not to be used daily. The formula is very specific.” By dropping the pH level of the formula to 4 and using six percent of glycolic acid, “we can really normalise the pH of the skin. It is a little bit like putting the skin into rehab.”
Women who partook in a product trial observed over half of their dead cells were sloughed away while the skin remained perfectly hydrated.
With its ability to get the complexion glowing, this radiance-boosting moisturiser is the perfect way to get camera-ready. “Because your skin is now thinner and renewed, you don’t need to use other exfoliating products on the weekend or these two days. But during the week, if you’d like to scrub or exfoliate, and moisturise with a mask, you can.”
For daily use, Dr. Souraud recommends Le Jour de Chanel, which is a bit like a pre-serum. “It is quickly absorbed, and its salicylic acid is great for refining pore size.” Over 90 percent of the women in the product trial claimed eight straight hours of unfaltering luminosity.
To complete the set, La Nuit was formulated for nighttime use to “calm down inflammation and encourage natural regeneration.” La Nuit de Chanel is a creamy fluid that immediately sinks in to become a soft, velvety cocoon for the skin. “That’s the hydrolic acid working its way throughout the night.” 100 percent of the wwomen who tried it said their complexions
looked rested after a night’s use.
ADAPT, ADAPT, ADAPT
The seasoned traveller may ask: What does one do when time differences mess up the routine? “The most important thing is to focus on the environment; that will determine what is best to condition your skin. That’s why if you have to go outside, if you flew in the morning and arrived at your destination during daytime, it is bbest that you still use Le Jour for optimum protection.” Could it be that superwomen finally have a saviour? Confidently, Dr. Souraud declares: “I would say that Chanel has created a new category in skincare with products that aren’t here to replace anything; rather, these products are here to address unanswered needs. Our objective is to personalise the beauty routine. It’s a new gesture to improve the modern woman’s way of life.”
Diane Kruger as the face of Chanel Skincare
An illustration of a typical 36- hour “Superwoman’s” day, which was narrated by Dr. Armelle Souraud