BEST TREAT­MENT FOR THIN­NING HAIR

Shi­seido Pro­fes­sional The Hair Care Ade­n­ovi­tal Scalp Essence Treat­ment, from RM250

Harper’s Bazaar (Malaysia) - - Hair Awards 2013 -

HIGH­LIGHTS Say good­bye to thin­ning tresses. From a brand ded­i­cated to op­ti­mis­ing the bril­liance of Asian hair comes this scalp essence spe­cially cre­ated for those con­cerned with hair loss. Tak­ing cen­tre stage in this treat­ment is the key in­gre­di­ent, adeno­sine, a unique bio­genic agent that took the Shi­seido Re­search Cen­ter 15 years to for­mu­late. Prov­ing it­self wor­thy of the wait, this ac­tive in­gre­di­ent di­rectly af­fects the hair papilla by per­me­at­ing deep into the root to pro­duce growth fac­tors that are es­sen­tial for beau­ti­ful, lus­trous locks. WHY WE LOVE IT The sole fact that this scalp essence speeds up hair growth is enough to make a be­liever out of any­one. What’s more, its rev­o­lu­tion­ary for­mula acts di­rectly on the source of thin­ning with nat­u­ral in­gre­di­ents to nur­ture beau­ti­ful hair. NEED TO KNOW Since its launch in Ja­pan in Fe­bru­ary 2011, the Scalp Essence, which can also be pur­chased over the counter, has been fly­ing off the shelves in hair salons, sell­ing more than 700,000 units in the coun­try it­self by the end of 2012. Talk about a best­seller!

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