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Harper’s Bazaar (Malaysia) - - Life -

OB­JEC­TIVES

Harper’s BAZAAR recog­nises the im­por­tance of set­ting a new plat­form to en­cour­age Malaysian de­sign­ers to par­tic­i­pate in a re­gional in­au­gu­ral com­pe­ti­tion to pro­mote their cre­ativ­ity, as well as pro­vide the op­por­tu­nity for con­tin­ued learn­ing at an in­ter­na­tion­ally renowned fash­ion de­sign in­sti­tute, In­sti­tuto Marangoni (Lon­don cam­pus).

EN­TRY DE­TAILS

The com­pe­ti­tion is open to ap­pli­cants aged 20 – 30, who are ei­ther grad­u­at­ing fash­ion stu­dents or emerg­ing de­sign­ers cur­rently re­sid­ing in Malaysia. The win­ner will be judged on his or her cre­ativ­ity, orig­i­nal­ity, com­mer­cial vi­a­bil­ity, and tech­ni­cal abil­ity to pro­duce work that is on par with the stan­dards of Harper’s BAZAAR. Par­tic­i­pants must use a com­mer­cially fea­si­ble fab­ric/ma­te­rial that can be dry cleaned and/ or washed. Par­tic­i­pants are to in­clude ei­ther hand-drawn sketches or web il­lus­tra­tions. Limit one en­try per per­son for the en­tire con­test pe­riod. Each en­try must also in­clude the fol­low­ing: 1. 12 de­sign sketches for Spring/Sum­mer 2014 Ready-to-Wear suit­able for womenswear. 2. Com­pleted sub­mis­sion form (please e-mail bazaarmyl@bluinc.com.my for a form).

GUIDE­LINES

Each en­try sub­mit­ted must also ad­here to the fol­low­ing guide­lines: 1. Works sub­mit­ted should be of orig­i­nal con­tent. No por­tion of the en­try should be copied

in whole or in part from any other work that is not the en­trant’s own. 2. Sub­mit­ted en­tries should not have been pre­vi­ously pub­lished or en­tered into any com­pe­ti­tion or con­test or won any award prior to sub­mis­sion for this con­test. Harper’s BAZAAR re­serves all the rights to use im­ages and sub­mis­sions to pro­mote the de­sign­ers and the com­pe­ti­tion.

JUDG­ING CRI­TE­RIA

Judges are look­ing for 1. De­sign, Cre­ativ­ity & Com­mer­cial Vi­a­bil­ity (70%) a. Imag­i­na­tion/Orig­i­nal­ity (20%) b. Con­sis­tency through­out the col­lec­tion (10%) c. Tech­ni­cal knowl­edge in gar­ment con­struc­tion (20%) d. Com­mer­cial vi­a­bil­ity (20%) 2. Busi­ness Plan (30%)

a. Over­all qual­ity of sub­mis­sion The fi­nal panel of judges will be made up of the edi­tor and/or creative di­rec­tor from Harper’s BAZAAR (Malaysia, Sin­ga­pore, Thai­land, and In­done­sia edi­tions).

SUB­MIS­SION

En­tries can be e-mailed to bazaarmyl@bluinc.com.my or de­liv­ered to the Blu Inc Me­dia of­fice at 701, 702 & 704, Level 7, Up­town 1, No. 1 Jalan SS21/58, Da­mansara Up­town, 47400 Pe­tal­ing Jaya, Se­lan­gor. The clos­ing date for en­tries is Au­gust 31, 2013. If you have any en­quiries per­tain­ing to the com­pe­ti­tion or to re­quest for a sub­mis­sion form, please con­tact bazaarmyl@bluinc.com.my

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