The pe­tite de­signer packs a stylis­tic punch with her classy punk-meets-street de­signs. By Cai Mei Khoo.

Harper’s Bazaar (Malaysia) - - Contents -

Putri Yas­min Ashram Ramli of When Our Eyes Met on dress­ing with char­ac­ter

The in­te­rior of Zouk’s main room was trans­formed into a chic bat cave of sorts, with shiny sta­lag­mites and sta­lac­tites scat­tered across the space for Yas­min Ramli’s Pre-fall ’13 show. The club was filled with a mix of fash­ion kids, so­cialites, and a hand­ful of lo­cal celebri­ties who Yas­min can count as fans of her work. Tri­an­gu­lar shapes were ap­par­ent in both the dé­cor and in the clothes she showed for her year-old label, When Our Eyes Met. “I was in­spired by pyra­mids and three­d­i­men­sional struc­tures, and that formed the ba­sis for this col­lec­tion,” re­veals Yas­min, whose lat­est col­lec­tion showed jagged cuts, cutouts, and drapes.

Called ‘Dark­ened’, the aptly named col­lec­tion showed 32 looks that were mostly in black and in vary­ing shades of grey. “My per­sonal style def­i­nitely in­flu­ences the look and feel of my col­lec­tions,” says Yas­min, who re­cently cropped her hair à la Demi Moore in G.I. Jane. “I would

de­scribe my sig­na­ture look as classy punk mixed with streetwear.” Some­thing that’s most def­i­nitely a re­sult of her hav­ing spent five years study­ing in Lon­don.

No stranger to the fash­ion scene, Yas­min is one third of the PU3 label, the other two be­ing her twin sis­ter Aza­lea and her mother, Raja Noora Ashikin. “My mother is a big in­spi­ra­tion for me get­ting into the fash­ion in­dus­try,” Yas­min ex­plains. “She has her own line and has al­ways had a nat­u­ral flair for fash­ion.”

That flair was in­tro­duced to her at an early age. “My ear­li­est fash­ion mem­ory is of my mother dress­ing Aza­lea and me in Hawai­ian bikini gear when we were two years old,” she rem­i­nisces with a laugh. “When I grew up I wanted to ex­plore and learn more about the fash­ion in­dus­try, both the busi­ness side of things as well as the creative side that in­cludes pat­tern­mak­ing, drap­ing tech­niques, and sewing.”

Post-univer­sity, both Yas­min and Aza­lea started work­ing on their PU3 label in 2006, open­ing their first bou­tique at The Curve. “I still work with Aza­lea on the PU3 line but I wanted to chan­nel my own ideas, show­case my in­spi­ra­tions, and share my work, and that’s why I de­cided to start my own label,” she says, ad­just­ing the neck­line of the long black dress she was wear­ing at the shoot.

“When Our Eyes Met is in­spired by

The ro­mance that Yas­min ex­plores in her work is some­thing

a lit­tle darker, more melan­cholic.

love and ro­mance,” says Yas­min. Black might not nec­es­sar­ily be equated with love and ro­mance but the ro­mance that Yas­min ex­plores in her work is some­thing a lit­tle darker, more melan­cholic – an emo­tion that was ex­pressed in the first fash­ion film she di­rected and screened just be­fore her fash­ion show started.

“My all-time favourite de­sign­ers are Vivi­enne West­wood, whom I ad­mire for her punk aes­thetic, Hel­mut Lang, and the late Alexan­der McQueen,” shares Yas­min, who stud­ied fash­ion de­sign & mar­ket­ing at Mid­dle­sex Univer­sity, Lon­don.

On in­spi­ra­tion, Yas­min lists the peo­ple she meets, film, mu­sic, and trav­el­ling as her go-to sources. “Con­stant in­spi­ra­tions for When Our Eyes Met is the emo­tion of love, as well as the peo­ple I’ve met through the years, those who have made an im­pres­sion on me. Trav­el­ling al­lows me the time to get in­spired. I never leave home with­out my phone, note­book, and pen, just in case in­spi­ra­tion strikes,” says the de­signer. “What I love most about fash­ion is its ver­sa­til­ity – I some­times cre­ate un­ex­pected sil­hou­ettes by ac­ci­dent. I en­joy ex­per­i­men­ta­tion, and it’s thrilling to share my work with oth­ers.”

Cur­rently fo­cus­ing on her next col­lec­tion, Yas­min re­veals that along with her sig­na­ture sharp cuts and shades of midnight, com­bined with drap­ing and pleats, this time there will be an un­ex­pected splash of colour in­volved. From dark­ness to light, this is one home-grown label to watch. When Our Eyes Met is avail­able at Seethrough Con­cept Store, 1st Floor, 25 Jalan Telawi 2, Bangsar Baru, Kuala Lumpur.Tel: 03-2284 1868.

The lady in red does laid­back chic. Top; and leg­gings, both from When Our Eyes Met

The de­signer with her col­lec­tion. Dress; and long vest, both from When Our Eyes Met

Yas­min in her sig­na­ture look. Dress, When Our Eyes Met

An im­age from the When Our Eyes Met look­book

When Our Eyes Met Pre-fall ’13

When Our Eyes Met Pre-fall ’13

When Our Eyes Met Pre-fall ’13

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