FROM THE DEEP END

It took years for one sci­en­tist to de­code the for­mula of a mir­a­cle. But hard work pays off. Andy Be­vac­qua tells Li Ying Lim in this ex­clu­sive in­ter­view why the famed Crème de la Mer is well worth a thou­sand dollars.

Harper’s Bazaar (Malaysia) - - Contents -

Andy Be­vac­qua re­vis­its Dr. Max Hu­ber’s work for La Mer

BThe vice pres­i­dent of re­search and de­vel­op­ment at the Max Hu­ber Re­search Labs, Be­vac­qua came into the pic­ture when he de­coded the cryp­tic for­mula left be­hind af­ter Hu­ber’s pass­ing. “Our big­gest chal­lenge ‘de­cod­ing’ Dr. Hu­ber’s orig­i­nal for­mula was efore Andy Be­vac­qua, there was Dr. Max Hu­ber. The aero­space physi­cist suf­fered se­vere phys­i­cal burns from an ac­ci­den­tal chem­i­cal ex­plo­sion that oc­curred dur­ing one of his tri­als. His in­de­fati­ga­ble spirit, how­ever, led him to dis­cover the leg­endary re­ju­ve­nat­ing prow­ess of rich oceanic life in Crème de la Mer.

QUEST FOR RE­COV­ERY

The 12-year jour­ney to the Crème was noth­ing short of ar­du­ous, con­sist­ing of 6,000 ex­per­i­ments. Hu­ber was a strong be­liever in the pow­er­ful and end­less pos­si­bil­i­ties of the deep blue, and he ze­roed in with spe­cial in­ter­est on the North Amer­i­can Pa­cific kelp, macro­cys­tis pyrifera.

Off the coast of Van­cou­ver Is­land, in the un­tainted cool depths of Bri­tish Columbian wa­ters, sea kelp is har­vested by Canada’s First Na­tions peo­ple and sold to La Mer to make the Mir­a­cle Broth, the su­per nu­tri­ent at the heart of Crème de la Mer.

BE THE MIR­A­CLE

repli­cat­ing the fer­men­ta­tion broth. There was very lit­tle writ­ten in­for­ma­tion on the for­mula or process but we were able to work closely with his team to piece ev­ery­thing to­gether,” re­calls Be­vac­qua. “Af­ter many ex­per­i­ments we were able to pin­point the pre­cise com­bi­na­tion of the in­gre­di­ents, the bio-fer­men­ta­tion process, and the use of en­ergy to ob­tain the same ac­tiv­ity and skin ben­e­fits of the Mir­a­cle Broth.”

POWER PLANT

Hu­ber claimed that the re­sult of sea kelp com­bined with pure in­gre­di­ents such as cal­cium, mag­ne­sium, potas­sium, iron, and nat­u­ral oils in­clud­ing cit­rus, wheat germ, eu­ca­lyp­tus, al­falfa, and sun­flower, was noth­ing out of the or­di­nary. What truly made a dif­fer­ence was the three to four months of bio-fer­men­ta­tion, as well as sonog­ra­phy, a form of light and sound treat­ment.

“Dr. Hu­ber was a physi­cist and un­der­stood the power and en­ergy of light and sound and how they could be used to en­hance the ac­tiv­ity of in­gre­di­ents. To mimic the nat­u­ral growth en­vi­ron­ment of the sea kelp, he pul­sated waves of light and sound en­ergy dur­ing the Mir­a­cle Broth fer­men­ta­tion process to in­ten­sify the in­gre­di­ent’s ac­tiv­ity and max­imise the ben­e­fits to the skin.”

The science be­hind the Crème is based on the neg­a­tive and pos­i­tive ions found in the skin. While the neg­a­tive charges are prone to reach to­wards the sur­face, the pos­i­tive ions pre­fer to stay in the depth of the der­mis. Th­ese move­ments pro­duce an en­ergy that is vi­tal for skin re­pair and to main­tain a healthy skin bar­rier. Stress and age throw this mo­tion off. This is where the Crème comes in.

SKIN THE­ORY

“Re­cently, we were able to con­duct tests that con­firmed the Mir­a­cle Broth is a pow­er­ful en­ergy source. We de­vel­oped an as­say that mea­sures the elec­tri­cal en­ergy in skin. Us­ing this, we were able to dis­cover sig­nif­i­cant in­creases in skin’s en­ergy when the Mir­a­cle Broth is ap­plied.” Skin is soothed, sen­si­tiv­i­ties put to rest, wrin­kles are smoothed away, pores are less vis­i­ble, and firm­ness is re­stored. This Mir­a­cle is at its best when the sus­pended en­ergy of the Broth is re­leased with a tiny rub of the Crème be­tween the fin­ger­tips be­fore pat­ting and mas­sag­ing it gen­tly into the skin.

Be­vac­qua has taken La Mer far be­yond the Crème; this month sees the launch of a new Treat­ment Lo­tion. “The work of Max Hu­ber con­stantly chal­lenges and in­spires me,” he says. “I’ve learned so much from his legacy, and I think he’d be proud of where we’ve taken his orig­i­nal Crème.”

The restora­tive pow­ers of the sea can be found at the heart of all La Mer for­mu­las

Af­ter Max Hu­ber’s death, Andy Be­vac­qua led a team of sci­en­tists to break the code of Hu­ber’s notes, keep­ing his legacy alive

Be­vac­qua show­ing the press the sea kelp used in La Mer’s Mir­a­cle Broth

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