SU­PER PER­FORMER

Stay­ing rel­e­vant in the anti-age­ing sk­in­care game, Kiehl’s takes things up a few notches with the launch of its Su­per Multi-Cor­rec­tive Cream. By Su­nitha Thaya­paran.

Harper’s Bazaar (Malaysia) - - Contents -

Kiehl’s un­veils its ground­break­ing an­swer to anti-age­ing

Here’s the thing: Never be­fore have our ex­pec­ta­tions been set this high. Tech­nol­ogy has taken ev­ery­thing from so­cial net­work­ing to re­tail ther­apy to a whole new level of in­ter­face and the same stan­dards are be­ing de­manded of the sk­in­care prod­ucts we use. The fact is, while ev­ery­thing around us is chang­ing faster than the speed of a vi­ral video one thing, un­for­tu­nately, stays ir­re­vo­ca­bly the same: the age­ing process.

Lack of firm­ness, loss of ra­di­ance, elas­tic­ity, and con­tour, wrin­kles, the in­crease of pore size and neck folds, all th­ese con­tinue to plague women and men alike and our ex­haust­ing sched­ules, which in­clude busi­ness trips, net­work­ing, and dead­lines, do not af­ford us the lux­ury of time to com­bat the age­ing process. What most of us need are a good night’s rest, bet­ter diet, and reg­u­lar ex­er­cise but Kiehl’s has taken the bat­tle against age­ing a step fur­ther.

“As age­ing skin re­pairs it­self more slowly than younger skin, Kiehl’s chemists opted to ad­dress mul­ti­ple signs of age­ing si­mul­ta­ne­ously in or­der to pro­vide the most ef­fi­cient re­sults,” shares Cam­mie Can­nella, vice pres­i­dent of ed­u­ca­tion and cus­tomer re­la­tions. In other words, they em­barked on a more to­tal ap­proach to erad­i­cat­ing the signs of age­ing by tar­get­ing mul­ti­ple key signs of age­ing. Af­ter months of re­search the re­sult emerged: A su­per cream of sorts, aptly called the Su­per Multi-Cor­rec­tive Cream, which promised to cor­rect mul­ti­ple signs of age­ing in just two weeks and dou­ble ef­fi­cacy within four. Ac­cord­ing to Can­nella, “To en­sure both ef­fi­ca­cious and swift cor­rec­tion, we needed to ad­dress age­ing skin with in­gre­di­ents that, when com­bined in the for­mula, are each in­di­vid­u­ally demon­strated to tackle par­tic­u­lar signs of age­ing.”

TRI-TECH; TRI­FECTA

Long story short, in or­der to ef­fec­tively com­bat the signs of age­ing in one fell swoop, Kiehl’s chemists de­vel­oped a for­mula that would “work hard” and swiftly to vis­i­bly cor­rect mul­ti­ple key signs of age­ing with re­gard to skin con­tours, firm­ness, tex­ture, elas­tic­ity, and wrin­kles. The point of dif­fer­en­ti­a­tion? They were fo­cus­ing on three su­per in­gre­di­ents that till now had never been com­bined in a cream.

Says ex­pert Dr. Ge­off Ge­nesky, head of Kiehl’s Skin Care Lab­o­ra­tory, re­search and in­no­va­tion man­ager, “When look­ing to de­velop an ad­vanced anti-age­ing cream, we had to iden­tify which ideal in­gre­di­ents, that when com­bined, could swiftly and ef­fec­tively im­prove mul­ti­ple con­cerns of the vis­i­ble signs of age­ing skin. The re­sult of this re­search was Kiehl’s Tri-ac­tive Tech­nol­ogy of jas­monic acid, beech tree ex­tract, and hyaluronic acid. Each in­gre­di­ent is known for its dis­tinct func­tion­al­ity and in-vitro re­sults on the spe­cific lay­ers of the skin. In com­bi­na­tion, within our pro­pri­etary recipe, we’ve for­mu­lated a unique and pre­cise so­lu­tion re­sult­ing in more youth­ful look­ing skin in just two weeks.”

It’s a wel­come so­lu­tion as Dr. Ge­nesky ex­plains, “We aimed to de­velop a ‘Su­per Cream’ that showed im­prove­ments on mul­ti­ple signs of age­ing. There­fore, it was im­por­tant to test the for­mula’s be­hav­ior on sub­jects with skin demon­strat­ing nearly all signs of age­ing, not just one or two signs. Th­ese clin­i­cal re­sults showed the prod­uct can per­form on not one or two but most signs of age­ing, en­sur­ing its ef­fi­cacy for a broad age­ing cus­tomer base.”

Cam­mie Can­nella Dr. Ge­off Ge­nesky

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