A DATE WITH DES­TINY

Jaeger-LeCoul­tre marks its 180th an­niver­sary

Harper’s Bazaar (Malaysia) - - Watches & Jewels -

Pur­vey­ors of time­less de­sign, Jaeger-LeCoul­tre con­tin­ues to re­de­fine ex­trav­a­gance and lux­ury watch­mak­ing with its el­e­gant cre­ations. Win­ning hearts the world over with its haute hor­logerie, the man­u­fac­ture caters to a re­fined clien­tele in search of del­i­cate master­pieces. Born at the heart of the Val­lée de Joux, the Ren­dez-Vous col­lec­tion proudly pro­claims its roots and em­bod­ies the full range of ex­per­tise de­vel­oped by Jaeger-LeCoul­tre for over 180 years. Bo­hemian in spirit, its cap­ti­vat­ing Art Deco style was in­spired by the grandeur of the 1920s yet it re­mains re­mark­ably con­tem­po­rary.

Swirling nu­mer­als curl in­sou­ciantly around its mother-of-pearl face, ac­cented with di­a­monds for a soft touch of lux­ury. De­signed to be ut­terly fem­i­nine yet strong in char­ac­ter, it’s the per­fect timepiece for the mod­ern woman who recog­nises great­ness in the role she plays as an em­pow­ered in­di­vid­ual. “We needed to have a style ded­i­cated to just women and copy­ing a man’s watch is not the way to make a woman’s watch,” said Janek De­leskiewicz, artis­tic di­rec­tor of Jaeger-LeCoul­tre. “Like a woman, the watch has to look good from all an­gles.”

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