THE ROMANCE OF AKITA
Akita is a region in Japan that is famous for its paddy fields, sake breweries, and beautiful women. These beauties – or bijin in Japanese – are often times considered to have highly desirable qualities of beauty: clear, fair, and bright skin, rounded faces, and proportionate features, says Miyamoto- san, the scientist who led the research for SK-II. Over 100 women between 16 and 74 years of age were subjected to the brand’s watchful eyes for 10 years, with the resulting discovery of what ultimately defines true clarity of the skin. “These are the five dimensions of texture, radiance, firmness, spot control, and wrinkle resilience. We saw that women in their teens and 20s mainly had early ageing signs in terms of radiance and firmness, whereas women in their 30s and 40s had ageing signs in the areas of texture, radiance, and spots,” explains Miyamoto- san. “In the second part of the Akita Study, we measured and tracked the skin changes of more than 80 women over a one-year period to see how their skin responded to a three-step regimen of SK-II products and sunscreen,” continues Miyamoto- san. With daily use of the Facial Treatment Essence, anti-ageing, whitening products, and sunscreen, scientists found that the women experienced up to 90 percent of visible improvements in the texture and appearance of their skin.
While conducting the world’s first ever holistic tracking study, SK- II pulls in results that show how you can turn back the clock and unveil crystal clear skin with just four simple steps.
The Akita region, Japan