Ibuki refers to an inner strength that can endure all types of obstacles and still come out looking fabulous – an ability all women crave. Having recognised this desire and its connection to the skin issues of today’s independent women, Shiseido introduced its new Ibuki skincare line.
Tipped to be instant staples, products in the Ibuki skincare line feature the world’s first Shape Memorising Cell Technology, which was developed by the brand. When the optimal shape of your surface layer cell is “memorised”, it allows for your skin to be protected against UV rays, air pollutants, and stress, all of which are known to be major culprits of premature ageing.
Formulated with PhytoResist Complex that promotes natural moisturising factor (NMF), regular use enables the “memorising” process of your skin’s cells.