SMART TAKE

Harper’s Bazaar (Malaysia) - - Beauty -

Ibuki refers to an in­ner strength that can en­dure all types of ob­sta­cles and still come out look­ing fab­u­lous – an abil­ity all women crave. Hav­ing recog­nised this de­sire and its con­nec­tion to the skin is­sues of to­day’s in­de­pen­dent women, Shi­seido in­tro­duced its new Ibuki sk­in­care line.

Tipped to be in­stant sta­ples, prod­ucts in the Ibuki sk­in­care line fea­ture the world’s first Shape Mem­o­ris­ing Cell Tech­nol­ogy, which was de­vel­oped by the brand. When the op­ti­mal shape of your sur­face layer cell is “mem­o­rised”, it al­lows for your skin to be pro­tected against UV rays, air pol­lu­tants, and stress, all of which are known to be ma­jor cul­prits of pre­ma­ture age­ing.

For­mu­lated with Phy­toRe­sist Com­plex that pro­motes nat­u­ral mois­tur­is­ing fac­tor (NMF), reg­u­lar use en­ables the “mem­o­ris­ing” process of your skin’s cells.

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