Harper’s Bazaar (Malaysia) - - Beauty -

re­mem­ber the light smell of laven­der with which my mother would freshen up her wrists and tem­ples, blended with the strong smell of sum­mer lawns and trees.” Whisked away by the pure beauty in Gior­gio Ar­mani’s rem­i­nis­cence of his beloved mother, one can tell just how much the Ital­ian fash­ion mae­stro loves la fem­minile. “In win­ter a chypre fra­grance would re­main in her coat and col­lar pulled tightly around her face, the notes of a per­fume whose name I can’t re­mem­ber but that seemed lux­u­ri­ous and en­velop­ing,” he shares.

For Ar­mani, women are com­plex sub­jects who can be “se­duc­tive and re­served, spon­ta­neous and re­fined”. It was with th­ese unique qual­i­ties in mind that he cre­ated a wom­anly fra­grance of el­e­gance and free­dom. “Si is my trib­ute to mod­ern fem­i­nin­ity – an ir­re­sistible ir­re­sis com­bi­na­tion of grace, gra strength, and Cas­cad­ing crys­tals with a whiff of Gior­gio Ar­mani’s sig­na­ture Ital­ian glam­our, to sym­bol­ise light­ness in­de­pen­dence of spirit,” re­veals Ar­mani of the scent, which de­rives its name from the Span­ish word for ‘yes’.


To em­body th­ese virtues, Ar­mani hand­picked Cate Blanchett as the face of Si. In fact, it ap­pears the star was his cre­ative muse right from the be­gin­ning. “As I was de­vel­op­ing the project, defin­ing the fra­grance, and imag­in­ing the bot­tle, I in­stinc­tively thought of her, and the pas­sion that can be per­ceived be­hind her im­pec­ca­ble man­ners and con­fi­dent look. It is a se­duc­tive com­bi­na­tion that fully re­spects the spirit of Si.”

Hav­ing walked many red car­pets to the top of best-dressed lists, the Aus­tralian beauty is hardly one to set­tle for crowd-pleas­ing fare in her film and style choices. Case in point: The un­veil­ing of the fra­grance. Greet­ing the press on Ar­mani’s arm, she epit­o­mised con­tem­po­rary poise and glam­our in a crisp white jacket and match­ing vest with tai­lored black trousers. There was noth­ing friv­o­lous here, only the sim­ple sil­hou­ette that silently am­pli­fied her star wattage.

Shot by renowned French film­maker Anne Fon­taine, Blanchett glows in the cam­paign wear­ing lit­tle more than a white shirt and a know­ing smile. The fra­grance fla­con, based on Ar­mani’s own sketches, echoes this sim­plic­ity with clean, strong lines, capped off in so­phis­ti­cated black.

The fra­grance it­self boasts lush notes that are glo­ri­ously fem­i­nine yet in no way over­pow­er­ing. “A Gior­gio Ar­mani woman rep­re­sents the con­trasts of a strong and gen­tle per­son­al­ity, so this sub­tle con­trast does show the per­son­al­ity of the Si woman,” ex­plains Ar­mani. “She de­lights in both the strength and sweet­ness of life. The Si woman has the courage to say yes to love and free­dom. Yes to her­self!”

To this, Blanchett laugh­ingly con­cedes: “I’m some­one who re­ally can’t say no! It’s both a bless­ing and a curse, I think.” She con­tin­ues earnestly, “It’s prob­a­bly al­ways yes to love and to risk, and to ad­ven­ture. And I think, in a way, the spirit of all those things is en­meshed for me.”

Ar­mani agrees. “Si means s liv­ing a full life, with­out fear and with­out thout run­ning away from re­al­ity y– – say­ing si to life, to joy, beauty, uty, love; and si to dreams.”


A med­ley of black­cur­rant nec­tar and light musky wood cre­ates the mod­ern rn chypre that plays so­prano in this classy ssy act. Black­cur­rant sparkles in its fruity y ef­fer­ves­cence, adding just a shade of dark. Nat­u­ral vanilla essence and jun­gle gle vanilla com­bine to ac­cen­tu­ate the ro­mance of Rose de Mai and freesia, while blond am­ber wood and patented ed Or­canox smoul­der at the end notes. . Gior­gio Ar­mani Si EDP, RM300 ( 50ml)

Cate Blanchett for Gior­gio Ar­mani Si

The bal­anc­ing acts of mod­ern women are evinced in the black and nude de­signs – this one is for depth

Gior­gio Ar­mani and Cate Blanchett at the me­dia con­fer­ence for Ar­mani Si

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