BE SQUARE

Harper’s Bazaar (Malaysia) - - Talking Points -

Stylishly warm with Louis Vuit­ton’s

street-smart ac­cou­trements.

Lon­don-based Eine is best known for his vivid al­pha­bet let­ter­ing on the shop shut­ters of Brick Lane and Shored­itch. For his neon cre­ation en­ti­tled “Great Adventures”, the artist drew in­spi­ra­tion from Louis Vuit­ton’s leg­endary her­itage to il­lus­trate how he feels in re­la­tion to travel. “Ev­ery time you get off a plane in a new city, it is the be­gin­ning of an ad­ven­ture, all about new en­coun­ters,” ex­plained Eine of his bold and dra­matic de­sign for the Neon Gi­ant Square.

Re­fer­ring to his style as “cal­ligraf­fiti”, El Seed’s work in­cor­po­rates tra­di­tional Ara­bic cal­lig­ra­phy with a mod­ern twist. Catch­ing the eye in a state­ment shade of fuch­sia his an­ces­tral art swirls across the Louis Vuit­ton Mono­gram, off­set with del­i­cate gold fili­gree.

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