back in 2009 (the Aquaracer 500M), the royalties of which were donated to Green Cross International and the Natural Resources Defense Council (NRDC), and discussions are currently underway about a second one.
“Our world is run by corporations and so many things are controlled by them,” he says, clearly trying hard not to come across as preachy. “They have an incredible amount of power and sway. Some are conscious about trying to make the world a better place and take responsibility not only for what they give back, but how they produce things. That’s why TAG was an attractive fit for me. We created this sort of campaign together, Jean-Christophe Babin [TAG Heuer’s then CEO] and I.”
Cue DiCaprio visiting the brand’s headquarters in Switzerland in March 2010, giving it a green makeover of sorts and encouraging Babin to curb energy consumption via the building of a photovoltaic roof. “We’re a massive population,” he argues. “Seven billion. We’re depleting our planet’s resources like never before. Things are on the tipping point. From oceans to fresh soil, to deforestation, to endangered species. Individual actions create change.”
It’s big-picture stuff, but try to get him to open up about what he does, green-wise, on a personal level and you’d have better luck pulling hen’s teeth. “I’m always hesitant to compare what I do with other individuals,” says the 38-year-old. “It’s just not the same situation. I have access to a lot of things. Sometimes this can turn people off. Make you think that that person’s elitist.” So yes. We’re talking solar panels on his LA home, while his New York condo overlooking the Hudson features low-emission paints, an in-house
Leonardo DiCaprio wears a shirt, Tom Ford; jeans, Dior; and Carrera 1887 Chronograph watch in rose gold, TAG Heuer.