LION

Harper’s Bazaar (Malaysia) - - Feature -

back in 2009 (the Aquaracer 500M), the roy­al­ties of which were do­nated to Green Cross In­ter­na­tional and the Nat­u­ral Re­sources De­fense Coun­cil (NRDC), and dis­cus­sions are cur­rently un­der­way about a sec­ond one.

“Our world is run by cor­po­ra­tions and so many things are con­trolled by them,” he says, clearly try­ing hard not to come across as preachy. “They have an in­cred­i­ble amount of power and sway. Some are con­scious about try­ing to make the world a bet­ter place and take re­spon­si­bil­ity not only for what they give back, but how they pro­duce things. That’s why TAG was an at­trac­tive fit for me. We cre­ated this sort of cam­paign to­gether, Jean-Christophe Babin [TAG Heuer’s then CEO] and I.”

Cue DiCaprio vis­it­ing the brand’s head­quar­ters in Switzer­land in March 2010, giv­ing it a green makeover of sorts and en­cour­ag­ing Babin to curb en­ergy con­sump­tion via the build­ing of a pho­to­voltaic roof. “We’re a mas­sive pop­u­la­tion,” he ar­gues. “Seven bil­lion. We’re de­plet­ing our planet’s re­sources like never be­fore. Things are on the tip­ping point. From oceans to fresh soil, to de­for­esta­tion, to en­dan­gered species. In­di­vid­ual ac­tions cre­ate change.”

It’s big-pic­ture stuff, but try to get him to open up about what he does, green-wise, on a per­sonal level and you’d have bet­ter luck pulling hen’s teeth. “I’m al­ways hes­i­tant to com­pare what I do with other in­di­vid­u­als,” says the 38-year-old. “It’s just not the same sit­u­a­tion. I have ac­cess to a lot of things. Some­times this can turn peo­ple off. Make you think that that per­son’s elit­ist.” So yes. We’re talk­ing so­lar pan­els on his LA home, while his New York condo over­look­ing the Hud­son fea­tures low-emis­sion paints, an in-house

Leonardo DiCaprio wears a shirt, Tom Ford; jeans, Dior; and Car­rera 1887 Chrono­graph watch in rose gold, TAG Heuer.

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