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Oro­ton Au­tumn/ Win­ter ’13 Oro­ton Au­tumn/ Win­ter ’13 To cel­e­brate its 75th an­niver­sary, Oro­ton shot its Au­tumn/Win­ter ’13 cam­paign in Syd­ney, pay­ing trib­ute to its her­itage. Pho­tog­ra­pher Tommy Ton col­lab­o­rates with the Aussie brand for the third time, cap­tur­ing blog­ger Natalie Can­tell and model Rachel Rutt in a se­ries of im­ages that re­flects the brand’s po­si­tion­ing as wholly Aus­tralian with global ap­peal. “Tommy has such a pas­sion for our brand and has cap­tured the unique­ness of our prod­ucts so clearly in the past,” says Oro­ton’s cre­ative di­rec­tor, Ana Maria Es­co­bar. “We were also very ex­cited to be able to work with Natalie and Rachel – two style stars we ad­mire. This cam­paign de­fines our ori­gins and cap­tures our her­itage as an Aus­tralian brand, while recog­nis­ing that we’re now de­sign­ing for a global mar­ket­place.”

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