CLEAR AS DAY
Jean- Pierre Braganza Autumn/ Winter ’13 mascaras came with an awful smell, courtesy of a certain dubious turpentine content.
Certainly we have moved on with the times, and big names continue to lead the way. Beauty mogul Helena Rubinstein was responsible for innovating the formula from hard petroleum jelly to a liquid-based one, and repackaged the mascara in a tube during the late ’50s. Thanks to Rubinstein, women today conveniently wave wands over their lashes instead of staining their hands with soot. These days, the new kids on the block mean business where mascaras are concerned. From lengthening to thickening, the revolutionary Diorshow Maximiser, a special translucent-gel primer formulated to amp up limp lashes to two times their original size with a thickening serum, perfects the curls before you layer on mascara.
BACK TO BLACK
Coloured mascaras may brighten up many a beauty counter but black remains the perennial favourite. Runway look creators will show you how to zig-zag the bristles, a much-loved technique of make-up artist Pat McGrath, to thicken and volumise, or how to wiggle the brush from left to right at the base of the lashes to create an illusion of length. McGrath gave Lanvin and Versace’s girls drop-dead gorgeous, full-lashed eyes, Ports 1961 Autumn/ Winter ’13 and classic winged voluptuous lashes to Dolce & Gabbana’s aristocrats. “I like to use Max Factor Clump Free Defy Volumising Mascara to lengthen the lashes,” says McGrath, applying said mascara to the roots ever so slightly for that wide-eyed look.
“True black mascara looks great on everyone,” make-up mogul Bobbi Brown agrees. “I would advise leaving the brown mascara to light blondes or redheads, and trendy blues and plums to teenagers.” Speaking from firsthand experience, coloured mascaras can be a tricky terrain to explore. This is where cl clear mascaras come in. It is hardly surprising when we found out that Charlotte Willer, make-up artist extraordinaire who headed the team at DKNY Autumn/Winter ’13, had snuck in clear mascara to separate the models’ lashes. (Sorry to disappoint but the truth is “bare” lashes are hardly ever truly bare, so don’t even think about tossing out that mascara). The clean, glossy look perfectly matched their straight, gleaming manes.
Clear mascaras really are amazing, error-averting tools; you can use them sparsely for that refreshing brand of prettiness or coat them on liberally and let them pick up the pigments from your eyeshadow – a safer alternative to coloured mascara. And if you dare, you can even punk it up with chunky wads of glossy black. “There’s nothing sexier than the way lashes group together when they are wet, like after getting out of a pool,” proclaims MAC senior artist Victor Cembellin.
More often than not, the eye-brightening effect of a good mascara is all you need. Makeup high priestess Charlotte Tilbury recently said: “Mascara is my desert island must-have! Throughout my career, I’ve been constantly searching for ‘the one’ that gives my lashes length, volume, separation, curl, and drama.” A tall order, no doubt, but mascara is here to stay and the sky is the limit. DARK ANGEL A single stroke is all it takes to have long, curly, and voluminous lashes. This lengthens lashes with beeswax extract, and nourishes with patented Lash Booster Expert Complex to keep lashes fall-resistant and encourage hair growth. Dior Diorshow New Look Mascara, RM106
Emilio Pucci Autumn/ Winter ’13
Clinique Bottom Lash Mascara, RM52
Givenchy Noir Couture Waterproof Mascara