Harper’s Bazaar (Malaysia) - - Beauty -

Jean- Pierre Bra­ganza Au­tumn/ Win­ter ’13 mas­caras came with an aw­ful smell, cour­tesy of a cer­tain du­bi­ous tur­pen­tine con­tent.

Cer­tainly we have moved on with the times, and big names con­tinue to lead the way. Beauty mogul He­lena Ru­bin­stein was re­spon­si­ble for in­no­vat­ing the for­mula from hard petroleum jelly to a liq­uid-based one, and repack­aged the mas­cara in a tube dur­ing the late ’50s. Thanks to Ru­bin­stein, women to­day con­ve­niently wave wands over their lashes in­stead of stain­ing their hands with soot. Th­ese days, the new kids on the block mean busi­ness where mas­caras are con­cerned. From length­en­ing to thick­en­ing, the rev­o­lu­tion­ary Diorshow Max­imiser, a spe­cial translu­cent-gel primer for­mu­lated to amp up limp lashes to two times their orig­i­nal size with a thick­en­ing serum, per­fects the curls be­fore you layer on mas­cara.


Coloured mas­caras may brighten up many a beauty counter but black re­mains the peren­nial favourite. Run­way look creators will show you how to zig-zag the bris­tles, a much-loved tech­nique of make-up artist Pat McGrath, to thicken and vo­lu­mise, or how to wig­gle the brush from left to right at the base of the lashes to cre­ate an il­lu­sion of length. McGrath gave Lan­vin and Ver­sace’s girls drop-dead gor­geous, full-lashed eyes, Ports 1961 Au­tumn/ Win­ter ’13 and clas­sic winged volup­tuous lashes to Dolce & Gabbana’s aris­to­crats. “I like to use Max Fac­tor Clump Free Defy Vo­lu­mis­ing Mas­cara to lengthen the lashes,” says McGrath, ap­ply­ing said mas­cara to the roots ever so slightly for that wide-eyed look.

“True black mas­cara looks great on ev­ery­one,” make-up mogul Bobbi Brown agrees. “I would ad­vise leav­ing the brown mas­cara to light blon­des or red­heads, and trendy blues and plums to teenagers.” Speak­ing from first­hand ex­pe­ri­ence, coloured mas­caras can be a tricky ter­rain to ex­plore. This is where cl clear mas­caras come in. It is hardly sur­pris­ing when we found out that Char­lotte Willer, make-up artist ex­traor­di­naire who headed the team at DKNY Au­tumn/Win­ter ’13, had snuck in clear mas­cara to sep­a­rate the mod­els’ lashes. (Sorry to dis­ap­point but the truth is “bare” lashes are hardly ever truly bare, so don’t even think about tossing out that mas­cara). The clean, glossy look per­fectly matched their straight, gleam­ing manes.

Clear mas­caras re­ally are amaz­ing, er­ror-avert­ing tools; you can use them sparsely for that re­fresh­ing brand of pret­ti­ness or coat them on lib­er­ally and let them pick up the pig­ments from your eye­shadow – a safer al­ter­na­tive to coloured mas­cara. And if you dare, you can even punk it up with chunky wads of glossy black. “There’s noth­ing sex­ier than the way lashes group to­gether when they are wet, like af­ter get­ting out of a pool,” pro­claims MAC se­nior artist Vic­tor Cem­bellin.

More of­ten than not, the eye-bright­en­ing ef­fect of a good mas­cara is all you need. Makeup high priest­ess Char­lotte Til­bury re­cently said: “Mas­cara is my desert is­land must-have! Through­out my ca­reer, I’ve been con­stantly search­ing for ‘the one’ that gives my lashes length, vol­ume, sep­a­ra­tion, curl, and drama.” A tall or­der, no doubt, but mas­cara is here to stay and the sky is the limit. DARK AN­GEL A sin­gle stroke is all it takes to have long, curly, and vo­lu­mi­nous lashes. This length­ens lashes with beeswax ex­tract, and nour­ishes with patented Lash Booster Ex­pert Com­plex to keep lashes fall-re­sis­tant and en­cour­age hair growth. Dior Diorshow New Look Mas­cara, RM106

Emilio Pucci Au­tumn/ Win­ter ’13

Clin­ique Bot­tom Lash Mas­cara, RM52

Givenchy Noir Cou­ture Wa­ter­proof Mas­cara

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