Meet the vice chairman and managing director of Goenka Diamonds and Jewels Limited
Ceres was launched in 2008. Why did Goenka decide to launch its own jewellery brand? Timing, it’s everything. We’d been in the business of cutting and polishing larger sized diamonds and supplying loose diamonds to major retailers all over the world for over two decades. It was a logical progression. Where are your gemstones sourced from? We mine our own diamonds in Africa and source for rough diamonds in countries like Russia, Canada, and South Africa. Our jewels come with a certificate of authenticity and most stones are internationally certified by leading laboratories. Tell us about the new collection. Inspired by Mother Nature, each piece is conventional and very simple. The essence of nature is simplicity, and these pieces are likewise uncomplicated. A key feature of the collection? Certainly popular diamond cuts, such as round, marquise, pear, heart, and emerald cuts. How would you describe Ceres’s unique design aesthetic? Well, each piece is influenced by a rich, royal heritage and carries an element from its respective era. A signature Ceres design is one that plays with rare, large diamonds, and is a one-off, handcrafted piece that is a classic yet makes a real statement. Also, every Ceres piece is lovingly created in-house, from the mining of its diamonds to its setting – we take great pride in the search of the finest and rarest diamonds. We also do bespoke jewellery, which gives our customers a sense of ownership and allows them to feel closer to their jewellery. Who is the Ceres woman? She’s the woman who has an eye for beautiful things, someone who appreciates the beauty and value of our jewellery and who likes to keep things sophisticated, yet isn’t afraid to make a statement. Tell us more about the Ceres designers. We have an in-house team of more than 15 designers. Each and every piece of jewellery is produced in our own factories, which are not only in India, but also in Thailand, China, and Europe. Your favourite stone? Diamonds, of course. A piece that speaks to you? A diamond and tanzanite ring. The tanzanite itself is 37 carats, and I love it because of the rarity of the stone and the time and effort that went into making this piece. What made you decide to have a Ceres store in Malaysia? We have been exporting and supplying loose diamonds to Malaysia for close to a decade now. Our increasing revenues show that there is a great potential for our retail business here. How has the response been so far? Even though we are just six years old, we have already received wonderful response. We are confident that Ceres will provide designs that will appeal to the Malaysian market. Are there plans to expand into different product categories? We are planning on developing a range of watches, as well as products for men such as tie pins, cufflinks, and pens. Passions outside of jewellery? Music, reading, and travelling. If you weren’t in this line, where would you be? I would probably be an air force pilot, flying fighter jets.
Ring, Ceres Necklace, Ceres