NAVNEET GOENKA

Meet the vice chair­man and man­ag­ing di­rec­tor of Goenka Di­a­monds and Jewels Lim­ited

Harper’s Bazaar (Malaysia) - - Bazaar - By Cai Mei Khoo.

Ceres was launched in 2008. Why did Goenka de­cide to launch its own jew­ellery brand? Tim­ing, it’s ev­ery­thing. We’d been in the busi­ness of cut­ting and pol­ish­ing larger sized di­a­monds and sup­ply­ing loose di­a­monds to ma­jor re­tail­ers all over the world for over two decades. It was a log­i­cal pro­gres­sion. Where are your gem­stones sourced from? We mine our own di­a­monds in Africa and source for rough di­a­monds in coun­tries like Rus­sia, Canada, and South Africa. Our jewels come with a cer­tifi­cate of authen­tic­ity and most stones are in­ter­na­tion­ally cer­ti­fied by lead­ing lab­o­ra­to­ries. Tell us about the new col­lec­tion. In­spired by Mother Na­ture, each piece is con­ven­tional and very sim­ple. The essence of na­ture is sim­plic­ity, and th­ese pieces are like­wise un­com­pli­cated. A key fea­ture of the col­lec­tion? Cer­tainly pop­u­lar di­a­mond cuts, such as round, mar­quise, pear, heart, and emer­ald cuts. How would you de­scribe Ceres’s unique de­sign aes­thetic? Well, each piece is in­flu­enced by a rich, royal her­itage and car­ries an el­e­ment from its re­spec­tive era. A sig­na­ture Ceres de­sign is one that plays with rare, large di­a­monds, and is a one-off, hand­crafted piece that is a clas­sic yet makes a real state­ment. Also, ev­ery Ceres piece is lov­ingly cre­ated in-house, from the min­ing of its di­a­monds to its set­ting – we take great pride in the search of the finest and rarest di­a­monds. We also do be­spoke jew­ellery, which gives our cus­tomers a sense of own­er­ship and al­lows them to feel closer to their jew­ellery. Who is the Ceres woman? She’s the woman who has an eye for beau­ti­ful things, some­one who ap­pre­ci­ates the beauty and value of our jew­ellery and who likes to keep things so­phis­ti­cated, yet isn’t afraid to make a state­ment. Tell us more about the Ceres de­sign­ers. We have an in-house team of more than 15 de­sign­ers. Each and ev­ery piece of jew­ellery is pro­duced in our own fac­to­ries, which are not only in In­dia, but also in Thai­land, China, and Europe. Your favourite stone? Di­a­monds, of course. A piece that speaks to you? A di­a­mond and tan­zan­ite ring. The tan­zan­ite it­self is 37 carats, and I love it be­cause of the rar­ity of the stone and the time and ef­fort that went into mak­ing this piece. What made you de­cide to have a Ceres store in Malaysia? We have been ex­port­ing and sup­ply­ing loose di­a­monds to Malaysia for close to a decade now. Our in­creas­ing rev­enues show that there is a great po­ten­tial for our re­tail busi­ness here. How has the re­sponse been so far? Even though we are just six years old, we have al­ready re­ceived won­der­ful re­sponse. We are con­fi­dent that Ceres will pro­vide de­signs that will ap­peal to the Malaysian mar­ket. Are there plans to ex­pand into dif­fer­ent prod­uct cat­e­gories? We are plan­ning on de­vel­op­ing a range of watches, as well as prod­ucts for men such as tie pins, cuff­links, and pens. Pas­sions out­side of jew­ellery? Mu­sic, read­ing, and trav­el­ling. If you weren’t in this line, where would you be? I would prob­a­bly be an air force pi­lot, fly­ing fighter jets.

Ring, Ceres Neck­lace, Ceres

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