NOT EVEN THE KING

Ali­cia Keys, Kiehl’s, and a love big­ger than the world.

Harper’s Bazaar (Malaysia) - - Beauty -

Co-found­ing Keep A Child Alive (KAC) with film pro­ducer and pro­lific AIDS phi­lan­thropist Leigh Blake gave Ali­cia Keys some­thing new. “KAC is work­ing to­wards a world where ev­ery­one can lead ful­fill­ing lives, re­gard­less of their HIV sta­tus,” shares Keys, who wit­nessed the pro­found im­pact AIDS had on Africa dur­ing her first trip there. In Africa and In­dia, heal­ing re­sources are still lim­ited for im­pov­er­ished fam­i­lies, with 75 per­cent of chil­dren not re­ceiv­ing the HIV treat­ment they re­quire.

Keys will again front KAC’s cam­paign, a col­lab­o­ra­tive ef­fort with Kiehl’s in which 100 per­cent of pro­ceeds from a spe­cial edi­tion Mid­night Re­cov­ery Con­cen­trate (up to $200,000) will go to fund­ing medicines, train­ing for women, and HIV care to help vic­tims sup­port them­selves fi­nan­cially. “Kiehl’s has a long­stand­ing her­itage of work­ing to fight the HIV/AIDS epi­demic with our work be­gin­ning in the 1980s, when it was taboo to even talk about the disease,” shares Ch­eryl Vi­tali, Kiehl’s world­wide gen­eral man­ager. “We are proud to con­tinue this im­por­tant phil­an­thropic work with Keep A Child Alive.” www.keep­achildalive.org

Kiehl’s Spe­cial Edi­tion KAC Mid­night Re­cov­ery Con­cen­trate, RM220

Ali­cia Keys

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