NOT EVEN THE KING
Alicia Keys, Kiehl’s, and a love bigger than the world.
Co-founding Keep A Child Alive (KAC) with film producer and prolific AIDS philanthropist Leigh Blake gave Alicia Keys something new. “KAC is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Keys, who witnessed the profound impact AIDS had on Africa during her first trip there. In Africa and India, healing resources are still limited for impoverished families, with 75 percent of children not receiving the HIV treatment they require.
Keys will again front KAC’s campaign, a collaborative effort with Kiehl’s in which 100 percent of proceeds from a special edition Midnight Recovery Concentrate (up to $200,000) will go to funding medicines, training for women, and HIV care to help victims support themselves financially. “Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980s, when it was taboo to even talk about the disease,” shares Cheryl Vitali, Kiehl’s worldwide general manager. “We are proud to continue this important philanthropic work with Keep A Child Alive.” www.keepachildalive.org
Kiehl’s Special Edition KAC Midnight Recovery Concentrate, RM220