180 YEARS OF CRAFTS­MAN­SHIP

The Leg­endary Mak­ings of the Rev­erso.

Harper’s Bazaar (Malaysia) - - Style -

1833 The Man­u­fac­ture is founded by An­toine LeCoul­tre. 1910 LeCoul­tre and Jaeger play an im­por­tant role in the de­vel­op­ment of wrist­watches. 1931 The brand re­sponds to Bri­tish of­fi­cers play­ing polo in In­dia with the cre­ation of the Rev­erso. 1936 The backs of Rev­erso watches are per­son­alised with en­grav­ings or enam­elling. 1937 Horol­ogy en­thu­si­asts cel­e­brate the of­fi­cial birth of the Jaeger-LeCoul­tre brand. 1984 The Rev­erso case gets a com­plete makeover mak­ing it one of the most com­pli­cated cases in watch­mak­ing. 1993 To watch en­thu­si­asts’ de­light, the Rev­erso ac­quires a tour­bil­lion as a new fea­ture. 2000 A per­pet­ual cal­en­dar is added onto the Rev­erso. 2001 Start of the plat­inum tril­ogy. The Rev­erso Plat­inum Num­ber One is un­veiled, an ul­tra thin skele­tonised cal­i­bre. 2002 Cel­e­brat­ing its 70th birth­day, the Rev­erso an­niver­sary model, an 8-day dou­ble bar­rel opens the Grande Rev­erso chap­ter. 2006 The cre­ation of the three di­als watch, Rev­erso grande com­pli­ca­tion a trip­tyque, breaks new grounds. 2006 The Rev­erso gets a sporty makeover in Rev­erso Squadra. 2008 For the first time, a wrist­watch runs on cylin­dri­cal hair­spin with the first be­ing Rev­erso Gy­ro­tour­bilon 2. 2011 80 years on, the Rev­erso hon­ours its Art Deco ori­gins with the Grande Rev­erso Ul­tra Thin in­clud­ing two ver­sions of its Trib­ute to 1931. 2014 A choco­late-toned ver­sion of the Grande Rev­erso Ul­tra Thin 1931 is re­vealed.

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