Harper’s Bazaar (Malaysia) - - Shop -

Lon­don’s hip em­po­rium Sel­f­ridges em­braces surf and skate cul­ture, with a storewide themed cam­paign, Board Games. Part­ner­ing de­sign­ers like Yo­hji Ya­mamoto, Dries Van Noten, and Stella McCart­ney cre­ated over 50 limited-edi­tion boards ex­clu­sively for Sel­f­ridges. “Surf and skate have be­come es­sen­tial and con­sis­tent Spring/ Sum­mer ref­er­ence points,” says Se­bas­tian Manes, buy­ing di­rec­tor. “With Board Games, we have worked to har­ness board sports’ un­mis­tak­able in­flu­ence on fash­ion, life­style, and cul­ture.” Even if you don’t skate, you can dress the part with tops, bags, and slip- on shoes, also exclusive to the store. Board Games runs through April 30 at Sel­f­ridges, Lon­don. www.sel­f­

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