Plat­inum BOND

Kevin Car­ri­gan’s new de­sign code is the sig­na­ture of ath­letic lux­ury. BAZAAR catches the Bri­tish de­signer in Hong Kong at the launch of Calvin Klein Plat­inum La­bel. By Su­nitha Thayaparan.

Harper’s Bazaar (Malaysia) - - Style -

Apal­pa­ble en­ergy ra­di­ates off the slight de­signer just hours be­fore the Spring/Sum­mer ’14 Women’s and Men’s col­lec­tions hit Hong Kong’s mas­sive Shaw Stu­dios, where trays of bub­bly ca­su­ally cir­cu­lated and a huge cus­tomised struc­tural My­lar back­drop – 150 feet wide and 20 feet tall – met­alled-up the scene cast­ing os­cil­lat­ing rays of light. A-list mod­els glided to the front row, smart phones in hand as they took oblig­a­tory row-one self­ies and the buzz about the launch of Calvin Klein Plat­inum La­bel, al­beit a re-brand­ing of CK Calvin Klein, ran at al­most fever pitch.

Car­ri­gan has qui­etly made his pres­ence felt at the con­tem­po­rary Amer­i­can brand, Calvin Klein, for 15 years, but it’s in the last decade that he’s helmed as global cre­ative di­rec­tor of CK Calvin Klein, now re­branded as Calvin Klein Plat­inum La­bel. Why the change? “Oh the mo­ment is now,” says the soft-spo­ken English­man, thought­fully. “It’s a 360-de­gree ex­er­cise for us span­ning the di­rec­tion of the col­lec­tions – we’re at this very mo­ment look­ing at a youth­ful, ath­letic lux­ury, if you will – right down to the store de­sign, pack­ag­ing, la­belling and, ul­ti­mately, ad­ver­tis­ing drive.”

“Pos­si­bly you’re in the best place right now,” says Car­ri­gan, “As you’ll see ex­actly what the Calvin Klein Plat­inum La­bel stands

Calvin Klein Plat­inum La­bel Spring/ Sum­mer ’14

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