Kevin Carrigan’s new design code is the signature of athletic luxury. BAZAAR catches the British designer in Hong Kong at the launch of Calvin Klein Platinum Label. By Sunitha Thayaparan.
Apalpable energy radiates off the slight designer just hours before the Spring/Summer ’14 Women’s and Men’s collections hit Hong Kong’s massive Shaw Studios, where trays of bubbly casually circulated and a huge customised structural Mylar backdrop – 150 feet wide and 20 feet tall – metalled-up the scene casting oscillating rays of light. A-list models glided to the front row, smart phones in hand as they took obligatory row-one selfies and the buzz about the launch of Calvin Klein Platinum Label, albeit a re-branding of CK Calvin Klein, ran at almost fever pitch.
Carrigan has quietly made his presence felt at the contemporary American brand, Calvin Klein, for 15 years, but it’s in the last decade that he’s helmed as global creative director of CK Calvin Klein, now rebranded as Calvin Klein Platinum Label. Why the change? “Oh the moment is now,” says the soft-spoken Englishman, thoughtfully. “It’s a 360-degree exercise for us spanning the direction of the collections – we’re at this very moment looking at a youthful, athletic luxury, if you will – right down to the store design, packaging, labelling and, ultimately, advertising drive.”
“Possibly you’re in the best place right now,” says Carrigan, “As you’ll see exactly what the Calvin Klein Platinum Label stands
Calvin Klein Platinum Label Spring/ Summer ’14