CALVIN KLEIN PLATINUM BY NUMBERS
DESIGN Athletic. Fusing street, sportiness, and strength to form sophistication, the lines and silhouettes speak of modernity. Think silk cotton reverse twill on androgynous lapel jackets. FABRICS Class meets tech with fabrics such as featherweight wool denims and chambrays, silks, leathers, and silk/cottons juxtaposed with futuristic, technical materials. Surfaces are either glossy and fluid, or bonded and sculptural with opaque or matt finishes. Skins, leathers, and suedes are bonded to a classic heather grey sweatshirt material for a luxe combination. STRUCTURE Laser- cut edges and bonding create a sense of concealed construction. For men, contrasts of athletic shapes cut in double faced and technical jerseys layered with refined, softly constructed silk/cottons. COLOURS Tones of platinum greys and blush, naked and buff neutrals are accented with black and white for a graphic effect. Viridian green is counterbalanced with modern watercolours, such as pale ice pink. Platinum metallics lend a touch of light and shine. LINES Feminine and sculptural. The equilibrium of fabrics, proportion, and silhouette is always purposefully slightly off. Skirts and dresses are either sculptural and defined or fluid. Short and cut above the knee, manipulated seams and precise pleats play with asymmetry. ACCESSORIES Graphic, textural, and unexpectedly soft. Introducing a new group for men and women, featuring an A-frame construction in palmellato leather with an exaggerated envelope closure. This season’s bags feature a selection of silhouettes with sophisticated accents, like jet-black hand-painted edges on pale hues of nude, ice pink, bone, and platinum grey with subtle textures. The new ankle-strap low-heel pump or flats for women – in softest nubuck and striated lizard print – are the perfect complement to the looks. for tonight when 30 male and female models dels make their way down n the runway. I like to think of it as a new perspective on minimalism and in some ways, what it specifically means to me. In doing so I’m referencing the authentic codes of the brand, the classicism; the original West Village, Chelsea energy that suffused me when I first moved to New York, enthused by the natural exuberance of basketball players on 6th Avenue. I’m revisiting the Americanism of the T-shirt and the slip dress and how to interpret them in a rather more luxurious way, y but affordable luxury, you understand. d. The first fi thing you’ll notice that really defines defin the DNA of Calvin Klein Platinum Plat Label is what I like to call a sort of elevated luxury. The fabrication is richer, more natural, with fabrics from Italy using pure fibres, cashmere, cash tropical wools, but designed desi for a new generation. Simultaneously, Sim we look at new ne technology from Japan like lik acetates, but it’s not really about ab mixing them. While c contemporary in aesthetic I’m really speaking to an older crowd, those in their 30s who have a sense i impression of CK One and the Kate Moss ad campaign , fro from ’95.” m
In the end, fashion is a numb numbers game, and with reports that Calvin Klein registered USD7. USD7.6 billion (RM25 billion) in global globa retail sales in 2012 there is a lot riding on this re-branding exercise. i Carrigan’s projection that a change is necessary in an era where social media rules the market and youth is Calvin Klein Platinum Label Spring/ Summer ’14
Ireal currency is telling, indeed. How it will translate to this new aesthetic remains to be seen. Today, however, Carrigan muses, “It’s a different world. The new minimalism is neither austere nor cold. Instead, it is a softening of silhouettes. Constructed jackets are less architectural, more languid and fluid. It is also more eclectic in terms of styling; it’s the way forward, really.” Calvin Klein Platinum Label is available at Pavilion KL, Suria KLCC, The Gardens Mall, and 1 Utama Shopping Centre (Highstreet).
Top international models, including Liu Wen, Tilda Lindstam, Soo Joo Park, Cici Xiang, Ehren Dorsey, and Ju Xiao Wen; as well as male models Tim Schumacher, Sung Jin Park, and Zhao Lei were featured in the runway show. Front row guests included Du Juan, Tao Okamoto, Gaile Lok, Fiona Sit, Nicole Warne, Ana R., Anthony Sandstrom, and Jocelyn Luko; celebrity stylists Alvin Goh and Ricky Kwok; as well as socialites
Anina Ho, Yvette Yuen, Yolanda Choy, and Tess Ma.
Kevin Carrigan and Liu Wen
Backstage at Calvin Klein Platinum Label Spring/ Summer ’14
Calvin Klein Platinum Label Spring/ Summer ’14