“I

Harper’s Bazaar (Malaysia) - - Beauty -

t is not about turn­ing your skin white, but cre­at­ing an even skin tone and erad­i­cat­ing dull­ness – the key to cre­at­ing a beau­ti­ful skin can­vas,” ex­plains Kakuyasu Uchi­ide, Shu Ue­mura’s in­ter­na­tional artis­tic di­rec­tor. Cov­etable lu­mi­nos­ity goes skin deep; it only hap­pens when col­la­gen is plumped up, pores are tight­ened, dead skin cells sloughed away, and when dark spots are prop­erly erad­i­cated. Beauty prod­ucts that brighten up sal­low, pig­mented com­plex­ions keep rais­ing the stakes, trans­form­ing into multi-di­men­sional so­lu­tions that nowa­days tar­get ev­ery pos­si­ble age­ing trig­ger – the sun, pol­lu­tants, and in­ter­nal ag­gres­sors. “We re­alised that cus­tomers who wish for brighter skin ac­tu­ally want to achieve crys­tal clear, translu­cent skin and a pearly lus­tre, rather than just re­duce spots,” says Arei Shi­rai, in­ter­na­tional mar­ket­ing man­ager of Shi­seido. Team prod­uct with process and y you’re on the road to lu­mi­nes­cence.

THE WA­TER­TIGHT THE­ORY

Dry skin lacks vi­tal­ity, like a di­a­mond coated with a layer of grey dust, such is skin de­hy­dra­tion. Some­times, cer­tain abra­sive whiten­ing for­mu­las wreak havoc on a weak skin con­di­tion. Clar­ins is set to launch a mois­tur­is­ing duo for day and night that will ef­fec­tively hy­drate your skin for 24 hours, while its tri-layer for­mula of hyaluronic acid, d, sand­spurry ex­tract, and ginkgo biloba nat­u­rally il­lu­mi­nates your skin for 24 hours con­tin­u­ously. For those who pre­fer to ad­here to a one-step daily regime, Clin­ique’s new Even Bet­ter fare is your an­swer. This will mois­turise and bal­ance out un­even skin tone by pre­vent­ing ex­cess melanin pro­duc­tion. Fi­nally, drink at least two litres of fil­tered wa­ter ev­ery day and in­cor­po­rate a toner into your skin­care regime to slough away dead cells. This helps skin to bet­ter ab­sorb your serum and mois­turiser.

Cream Plus, RM175 Clar­ins Bright­en­ing Hy­drat­ing Emul­sion SPF 20, RM230

Clin­ique Even Bet­ter Bright­en­ing Mois­ture

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