t is not about turning your skin white, but creating an even skin tone and eradicating dullness – the key to creating a beautiful skin canvas,” explains Kakuyasu Uchiide, Shu Uemura’s international artistic director. Covetable luminosity goes skin deep; it only happens when collagen is plumped up, pores are tightened, dead skin cells sloughed away, and when dark spots are properly eradicated. Beauty products that brighten up sallow, pigmented complexions keep raising the stakes, transforming into multi-dimensional solutions that nowadays target every possible ageing trigger – the sun, pollutants, and internal aggressors. “We realised that customers who wish for brighter skin actually want to achieve crystal clear, translucent skin and a pearly lustre, rather than just reduce spots,” says Arei Shirai, international marketing manager of Shiseido. Team product with process and y you’re on the road to luminescence.
THE WATERTIGHT THEORY
Dry skin lacks vitality, like a diamond coated with a layer of grey dust, such is skin dehydration. Sometimes, certain abrasive whitening formulas wreak havoc on a weak skin condition. Clarins is set to launch a moisturising duo for day and night that will effectively hydrate your skin for 24 hours, while its tri-layer formula of hyaluronic acid, d, sandspurry extract, and ginkgo biloba naturally illuminates your skin for 24 hours continuously. For those who prefer to adhere to a one-step daily regime, Clinique’s new Even Better fare is your answer. This will moisturise and balance out uneven skin tone by preventing excess melanin production. Finally, drink at least two litres of filtered water every day and incorporate a toner into your skincare regime to slough away dead cells. This helps skin to better absorb your serum and moisturiser.
Cream Plus, RM175 Clarins Brightening Hydrating Emulsion SPF 20, RM230
Clinique Even Better Brightening Moisture