White MAGIC

Sul­wha­soo’s great­est bright­en­ing break­through draws from Korea’s rich medic­i­nal her­itage. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Beauty -

Writ­ten in tra­di­tional Chi­nese, sul­wha refers to “a silently glow­ing snow flower”, while soo is a char­ac­ter that re­sem­bles beauty and el­e­gance, no­tably of the age-old Korean aes­thetic. The moniker traces back to a snowy knoll in a small Korean vil­lage named Gaesong. Here, the crim­son camel­lia blushes through the win­ter white, and blos­soms dur­ing the chill­i­est time of the year – a most beau­ti­ful flower revered for its re­mark­able re­silience. In­ci­den­tally, Gaesong is also a place where the most po­tent gin­seng has been har­vested ever since the famed Go­ryeo Dy­nasty.

Back in 1932, a lit­tle boy named Sung-Hwan Suh would fre­quently ac­com­pany his mother on mar­ket so­journs. She would pick Korean herbs of the high­est qual­ity to con­coct her very own camel­lia oil, a tra­di­tional elixir used by women for gen­er­a­tions to en­hance the hair and for­tify the scalp. While on these trips to the mar­ket, Suh de­vel­oped a keen ap­pre­ci­a­tion for the medic­i­nal and cos­metic val­ues of raw in­gre­di­ents, es­pe­cially gin­seng. Years In the city of Seoul, women make up the high­est spenders when it comes to cos­met­ics and skin­care prod­ucts. Here, beauty is de­fined by flaw­less, fair, translu­cent skin, and Sul­wha­soo is un­veil­ing a sci­en­tific dis­cov­ery that will lit­er­ally change the face of skin bright­en­ing as we know it.

“Most of the whiten­ing or bright­en­ing serums in the mar­ket fo­cus solely on UV and re­duc­ing melanin for­ma­tion,” ex­plains Jung-Han Choo, se­nior as­so­ciate re­searcher of Sul­wha­soo. “These prod­ucts con­tain syn­the­sised ac­tives, such as a high per­cent­age of niaci­namide, to re­duce melanin and dark­ness of the skin. This ap­proach quite of­ten leads to skin ir­ri­ta­tion.” It is no won­der later, he be­came the founder of Amore Pa­cific skin­care. His en­dur­ing pas­sion for Asian herbs was in per­fect har­mony with the com­pany’s own­er­ship and sup­port of botan­i­cal gar­dens, green-tea farm­ing, as well as world-class re­search cen­tres and part­ner­ships in both sci­ence and botan­ics.

His mother’s legacy lives on in the cor­po­rate ethics of Amore Pa­cific as well as the di­ver­sity of ranges us­ing her­itage medic­i­nal lore to tar­get very spe­cific skin­care prob­lems. The se­cret for­mula of her camel­lia oil was not lost with the years, and to­day continues to de­light con­sumers in the form of Sul­wha­soo Hair Treat­ment Oil, which con­tains more than 50 per­cent of nat­u­ral camel­lia oil.

WHISK & PIN

The snow flower – Sul­wha­soo’s sym­bol

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