Three key findings now prove that the whole issue of brightening the complexion was never just a surface matter, calling for a new remedy to address the revelation. As an extension of the whitening range Snowise, the new Snowise EX Whitening Serum houses the three-dimensional solution Tri-White Complex, which is made of premium, specially selected indigenous Korean herbs. For a brand deeply rooted in the natural rejuvenating powers of ginseng, the thousand-year-old herb naturally makes up one-third of the Complex: “White ginseng saponin is selected because it inhibits tyrosinase activity leading to less melanin formation caused by UV rays, thus reducing darkness of skin tone,” says Choo.
“White Cloud grass, another main active of the Tri-White Complex with its potent anti-oxidative properties, prevents further damage of skin cells caused by exposure to infrared rays, thus reducing redness; and white ginseng polysaccharides help to reduce yellowness by enhancing the quality of collagen in the dermis. This results in an improved complexion, overall, and translucent skin.” The polysaccharides mentioned are highly concentrated water soluble extracts – only 10kg of extracts can be obtained from every 100kg of white ginseng, a rare substance, indeed.
This delicate process is exclusive to Sulwhasoo. “Amore Pacific does run its own botanical and traditional medicinal plants garden, but only for internal research purposes. The ginseng that is used in Snowise products is sourced from our partners by way of contract. They have been supplying ginseng for a long time, which is cultivated only in Korea under strict GAP (Good Agricultural Practice) guidelines,” explains Choo.
Rejuvenate, detoxify, boost, prevent, refine – if ever there was a plant
that could do it all, ginseng easily takes first place.
Goryeo ginseng takes up to 180 days to grow in Korea, which is a longer period of time for ginseng growth compared to records from other countries. Ginseng’s saponin sloughs off dead skin cells and promotes cellular renewal. Tea made from ginseng leaf is very effective in preventing melasma, acne, and wrinkles. Ginseng has been used to detoxify the body and rejuvenate the skin for centuries. Women of the Joseon Dynasty indulged in ginseng baths for translucent, baby-smooth skin.
Ingredients are cultivated using the Poje Method Sulwhasoo Snowise EX Whitening Serum, RM600
The Sulwhasoo legend
A young SungHwan Suh
White ginseng from Korea