nergy is very important to the skin,” declares Dr. Nadine Pernodet, vice president of basic science research at Estée Lauder Companies. With over 12 years of experience in scientific research and having developed high-performance skincare products for Estée Lauder, the doctor knows exactly what is responsible for dull complexions, sagging jaw lines, crow’s feets, and laugh lines. “As we age, environmental assaults increase, and vital energy needed for skin to recover is at an all-time low. This results in much lower cellular activity, which in turn results in skin that sags and loses its youthful spring and bounce.”
FOUNTAIN OF YOUTH
Women have been worshipping at the altar of beauty for centuries, and yet, it is surprising to find that most do not know how to take care of their eyes, blissfully unaware of how every tug, rub, and tear shed can cause drooping, puffiness, and creases. “The eyes s require a formula specially created d for this delicate area as it is more thin and fragile than any other part of the face. It’s also most prone to the ravages of cellular damage. The skin here is most susceptible to dryness ness and because there is much movement, ment, this contributes to the appearance of f lines li and wrinkles.”
And the news does not get any better as we age: “Cellular Biomechanics studies the right amount of tension, or mechanical force, that needs to be applied to cells for them to function in a more youthful way. As skin ages, it loses its ‘mechanical tension’. This mechanical tension is vital for fibroblasts in order for them to produce collagen. Cells lose the ability to stretch and attach to collagen and unfortunately, they collapse.” South Sea pearls
To address these problems, Estée Lauder Research has created a new lifting formula that works to help skin cells naturally improve their mechanical tension through cellular attachment and vital cellular ce energy. Featuring only the mo most precious and powerful ingredients, Estée E Lauder Re-Nutriv is best known for f its use of the energising black bla tourmaline. A mineral th that emanates such a p powerful life force, it h has been used by Native Americans for centuries to ward off negative energy and, in the Middle Ages, to heal physical and mental disorders. Then there’s the signature Life-Renewing Molecules, consisting of the “Rock of Life” algae (to support skin energy and keep it well-oiled), EGT (an amino acid and antioxidant that protects and revitalises skin), and Silketare. The latter is derived from a sea plant that is only harvested a few months per year, and it restores energy while encouraging optimal cell reproduction.
She continues: “These ingredients work together to support skin cells’ natural energy production, so that the cells can boost their natural collagen production for improved mechanical tension. As a result, skin looks more lifted and younger.”
For the Ultimate Contouring Eye Lift, a soothing De-puff Complex along with South Sea pearls and pure gold atoms will make eyes look radiant and youthful. Truly effective, it’s the ultimate luxurious experience for the Re-Nutriv woman. The doctor’s orders? “Nourish and envelop skin in rarefied luxury each day and night.”