Harper’s Bazaar (Malaysia) - - Life -

Hav­ing cel­e­brated its 180th an­niver­sary last year, Jaeger-LeCoul­tre proudly an­nounced the tremen­dous suc­cess of its Proto Zero ini­tia­tive. Since it was first launched in 2011 at the grand open­ing of its 1881 Her­itage Bou­tique, the watch mar­que’s project has raised HKD1.8 mil­lion (RM758,650) in sup­port of the End Child Sex­ual Abuse Foun­da­tion (ECSAF), a Hong Kong-based char­ity fight­ing sex­ual abuse against chil­dren un­der 18. The real he­roes of the project were the Man­u­fac­ture’s Proto Xero mod­els, pro­to­types of selected limited-edi­tion time­pieces sold at the 1881 Her­itage Bou­tique. Fol­low­ing the sales, 10 per­cent of pro­ceeds were do­nated to the ECSAF. www.jaeger-lecoul­tre.com

Mas­ter Grande Tra­di­tion Minute Re­peater watch in pink gold, Jaeger- LeCoul­tre

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.