Jean-Bernard FOROT The jew­ellery mar­ket­ing di­rec­tor of Piaget talks about an emem­press and her rose gar­den, the in­spi­ra­tion of Piaget’s lat­est collection, Rose Pas­sion. By Cai Mei Khoo.

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Tell us more about Rose Pas­sion. We were in­spired by Joséphine’s oa­sis of flow­ers, birds, and foun­tains. There is also a sense of el­e­gance el in the collection – Joséphine greatly ap­pre­ci­ated ap­pre beau­ti­ful out­fits. She wore dresses wo­ven wov with golden or­na­ments, fur­ther em­bel­lished em with fresh roses sewn on. This collection is a trib­ute to her ori­gin, Mar­tinique, also known as Ma­din­ina or “flower is­land.” Does Joséphine de Beauharnais e em­body the Piaget woman? In In­tel­li­gent, sen­si­tive, and grace­ful, Joséphine had a taste for lux­ury. She was a great col­lec­tor and had the rep­u­ta­tion as the m most el­e­gant woman of her time. She to took plea­sure in adorn­ing her­self with jewels, as she did en­sur­ing that the court o of Napoleon was the most bril­liant in Eu Europe Key pieces of the collection? A stun­ning neck­lace with two fancy yel­low di­a­monds, cap­tur­ing Joséphine’s el­e­gant style. There is also the Rose Ex­otic set fea­tur­ing vi­brant gem­stones – or­ange gar­nets, Paraiba tour­ma­lines, fire opals, and yel­low di­a­monds, bring­ing to life the dream of a colourful, ex­otic gar­den. Per­sonal favourites? A pair of ear­rings with a di­a­mond rose at the top, mar­quise-cut Why d did Piaget choose to re­vive the rose gar­den at Château Châtea de la Mal­mai­son? Joséphine de Beauharnais [the first em­press of France, and wife of Napoleon I] was a great lover of botany. This shared pas­sion led Piaget to bring her rose gar­den back to life and cre­ate a collection in­spired by the gar­den of this cas­tle and its charis­matic owner. stones il­lus­trat­ing the em­pire style, a chryso­colla medal­lion in the cen­tre, and nd pear-shaped emer­alds at the bot­tom. They are bold, con­tem­po­rary, and glam­orous. How about the watches? We’ve de­vel­oped Piaget Rose se­cret watches, and watches with the serti juponné (lit­er­ally “pet­ti­coat­style”) tech­nique, to high­light Joséphine’s el­e­gance. We also have Artis­tic Crafts mod­els rep­re­sent­ing the Yves Piaget rose in six dif­fer­ent hues, demon­strat­ing the rich­ness and subtlety the art of enam­elling is ca­pa­ble of cre­at­ing. Sources of in­spi­ra­tion? They range from na­ture to ar­chi­tec­ture, mu­sic to de­sign, fash­ion of to­day to Piaget ar­chives. For this collection, we vis­ited Château de la Mal­mai­son many ny times to feel the at­mos­phere, look for colours ours and dec­o­ra­tion, and ad­mire the fur­ni­ture. . What’s the Piaget dif­fer­ence? Our jew­ellery cre­ations re­veal a fem­i­nine e and glam­orous world that speaks of el­e­gance, ance, plea­sure,. and se­duc­tion. Piaget is driven en by he­do­nis­tic val­ues, with a glam­orous at­ti­tude ti­tude that makes us dif­fer­ent. Over to you, what are the high­lights ghts of your ca­reer? I’m still very pas­sion­ate about what I do – I still have the same emo­tions when I dis­cover a new draw­ing, choose a won­der­ful emer­ald or ruby, visit our High Jew­ellery work­shop and watch a piece in progress. I try to make Piaget jew­ellery more pow­er­ful and de­sir­able, while re­spect­ing our mai­son’s legacy and val­ues. Your pas­sions out­side of jew­ellery? Pho­tog­ra­phy ex­hi­bi­tions. I love the cre­ativ­ity and emo­tions that ra­di­ate from pho­to­graphs. Bianca Bran­dolini d’Adda wear­ing Piaget jew­ellery Rose Pas­sion brooch, Piaget

Jean- Bernard Forot

Rose Pas­sion ear­rings, Piaget The setup at the SIHH 2014 event in Geneva

Rose Pas­sion watch, Piaget

Rose Pas­sion ring, Piaget

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