Jean-Bernard FOROT The jewellery marketing director of Piaget talks about an emempress and her rose garden, the inspiration of Piaget’s latest collection, Rose Passion. By Cai Mei Khoo.
Tell us more about Rose Passion. We were inspired by Joséphine’s oasis of flowers, birds, and fountains. There is also a sense of elegance el in the collection – Joséphine greatly appreciated appre beautiful outfits. She wore dresses woven wov with golden ornaments, further embellished em with fresh roses sewn on. This collection is a tribute to her origin, Martinique, also known as Madinina or “flower island.” Does Joséphine de Beauharnais e embody the Piaget woman? In Intelligent, sensitive, and graceful, Joséphine had a taste for luxury. She was a great collector and had the reputation as the m most elegant woman of her time. She to took pleasure in adorning herself with jewels, as she did ensuring that the court o of Napoleon was the most brilliant in Eu Europe Key pieces of the collection? A stunning necklace with two fancy yellow diamonds, capturing Joséphine’s elegant style. There is also the Rose Exotic set featuring vibrant gemstones – orange garnets, Paraiba tourmalines, fire opals, and yellow diamonds, bringing to life the dream of a colourful, exotic garden. Personal favourites? A pair of earrings with a diamond rose at the top, marquise-cut Why d did Piaget choose to revive the rose garden at Château Châtea de la Malmaison? Joséphine de Beauharnais [the first empress of France, and wife of Napoleon I] was a great lover of botany. This shared passion led Piaget to bring her rose garden back to life and create a collection inspired by the garden of this castle and its charismatic owner. stones illustrating the empire style, a chrysocolla medallion in the centre, and nd pear-shaped emeralds at the bottom. They are bold, contemporary, and glamorous. How about the watches? We’ve developed Piaget Rose secret watches, and watches with the serti juponné (literally “petticoatstyle”) technique, to highlight Joséphine’s elegance. We also have Artistic Crafts models representing the Yves Piaget rose in six different hues, demonstrating the richness and subtlety the art of enamelling is capable of creating. Sources of inspiration? They range from nature to architecture, music to design, fashion of today to Piaget archives. For this collection, we visited Château de la Malmaison many ny times to feel the atmosphere, look for colours ours and decoration, and admire the furniture. . What’s the Piaget difference? Our jewellery creations reveal a feminine e and glamorous world that speaks of elegance, ance, pleasure,. and seduction. Piaget is driven en by hedonistic values, with a glamorous attitude titude that makes us different. Over to you, what are the highlights ghts of your career? I’m still very passionate about what I do – I still have the same emotions when I discover a new drawing, choose a wonderful emerald or ruby, visit our High Jewellery workshop and watch a piece in progress. I try to make Piaget jewellery more powerful and desirable, while respecting our maison’s legacy and values. Your passions outside of jewellery? Photography exhibitions. I love the creativity and emotions that radiate from photographs. Bianca Brandolini d’Adda wearing Piaget jewellery Rose Passion brooch, Piaget
Jean- Bernard Forot
Rose Passion earrings, Piaget The setup at the SIHH 2014 event in Geneva
Rose Passion watch, Piaget
Rose Passion ring, Piaget