Harper’s Bazaar (Malaysia) - - The News Bazaar -

For Swarovski’s fifth out­ing at Baselworld 2014, cre­ative di­rec­tor Nathalie Colin had Rus­sian artist Irina Volkon­skii cre­ate a one- of-a-kind sculp­ture. “Watchme” was an up­cy­cling project that com­prised of about 2,000 time­pieces from for­mer col­lec­tions. Tak­ing the shape of a huge watch al­most two me­tres in height, it was de­signed to por­tray “the idea of time fly­ing,” shares Volkon­skii who wanted to print the mem­ory of time through the art­work. Says Colin, “I wanted to give a sec­ond life to these beau­ti­ful prod­ucts. There is so much crafts­man­ship and know-how be­hind each and ev­ery de­sign, that pro­vides a real op­por­tu­nity to push even fur­ther their artis­tic sto­ry­telling.”

The sparkling “Watchme” sculp­ture

Nathalie Colin and Irina Volkon­skii

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