Tokyo Af­ter Dark

Shu Ue­mura pays trib­ute to women’s fear­less pur­suit of beauty with a new lim­ited-edi­tion col­lec­tion.

Harper’s Bazaar (Malaysia) - - News - By Li Ying Lim.

here was mod fashion, and then there was the make-up. When Mr. Shu Ue­mura pi­o­neered the now iconic idea of mod make-up in 1968, his first col­lec­tion Flaggy strongly il­lus­trated his vi­sion. It fea­tured a “float­ing” chequered flag on an eye­lid, and flut­tery false eye­lashes. Adorn­ing the store­front in Omote­sando, Tokyo, it broke the mould of beauty con­ven­tions as mod was widely coined for fashion, not beauty. This was a new ex­pres­sion of beauty dur­ing the Swing­ing Six­ties in Tokyo that since then, has lin­gered in the spirit of the brand to­day. Kakuyasu Uchi­ide, Shu Ue­mura in­ter­na­tional artis­tic direc­tor, re­calls of his men­tor: “He was per­ceived as an el­e­gant gen­tle­man, but was also quite a wild card. Mod gave him the pos­si­biliy of cre­at­ing make-up as an in­di­vid­u­al­is­tic ex­pres­sion, dra­matic and philo­soph­i­cal at the same time. “I want to com­mu­ni­cate that rare as­pect of him to the world now by com­ing up with such an ex­treme idea that would make peo­ple won­der if they dare to wear it.”

En­ter Vi­sion of Beauty, a creative en­deav­our with in­flu­ences drawn from art, mu­sic, and fashion. “The sky is the limit,” says Uchi­ide of the project that re­leases a new beauty ap­proach in two for­mats ev­ery year: a col­lectible artist edi­tion, and a lim­ited-edi­tion make-up col­lec­tion. First up: Brave Beauty. The ob­jet d’art? None other than Shu Ue­mura’s sig­na­ture eye­lashes. “I thought of what would be the most chal­leng­ing part of makeup. I think it would take much more courage for a woman to wear 3D eye­lashes that aren’t nor­mally on her face,” ex­plains Uchi­ide.

“What in­spired me a lot was Tokyo’s fashion hion scene be­cause you can’t think about the beauty of women with­out the fashion el­e­ment,” he notes. Three pairs of star­tlingly beau­ti­ful hand­wo­ven “cou­ture lashes” were de­signed for artis­tic plea­sure, com­ple­mented by im­ages styled by the dy­namic vis­ual duo of Tokyo’s in­die fashion scene, Erotyka.

“I was think­ing of a fe­male war­rior ready to take on the world, and ex­press the force of some­one like a rock, punk, or un­der­ground artist head­ing to­wards some­thing big­ger and greater,” he ex­plains this col­lab­o­ra­tion.

Brave Beauty comes as a com­plete col­lec­tion of lip­sticks, eye­shadow pal­ettes, eyeliners, and satin ra­di­ant sticks in tan­ger­ine and berry erry hues. “Shu Ue­mura of­ten used the world ‘ide­ol­o­gism’; ogism’; to him, if there is no per­son­al­ity, there is no fun n in be­ing beau­ti­ful,” shares Uchi­ide.

“The brand is all about the art of beauty, and d th there is art in the prod­ucts and the colours. We ul­ti­mately hope that this col­lec­tion will trans­form women into beau­ti­ful works of art.”

“I was think­ing of a fe­male war­rior ready to take on the world.” – Kakuyasu Uchi­ide

Shu Ue­mura Brave Beauty Ragged Web False Eye­lashes

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