Harper’s Bazaar (Malaysia) - - THE BEAUTY -

To make My Burberry a sure-fire, iconic Bri­tish scent, Kurkdjian placed in the cen­tre­piece damask roses dewy with rain, and “sur­rounded it with dif­fer­ent notes and flo­rals. We used gera­nium, which is very unique for women’s per­fumes,” says Kurkdjian. “The leaves have a rosy minty scent; it’s very dif­fer­ent from what you’d ex­pect from a French per­fume.” He pauses be­fore con­tin­u­ing, “Think of Ver­sailles – you have all th­ese lines, very stiff, very struc­tured. In an English gar­den, it’s a nat­u­ral sham­bles even though a lot of work must have gone into it be­hind the scenes. That was the kind of Bri­tish­ness we wanted for this fra­grance.”

The re­sult­ing scent, My Burberry, is bound for sig­na­ture sta­tus. In­spired by the brand’s her­itage, it builds upon the foun­da­tion of the York­shire-made trench coat first cre­ated in 1879 by Thomas Burberry, and the che­quered pat­tern that has been sym­bolic of the house since the 1920s. “For Christo­pher, iconic means time­less, but also mod­ern, up to date,” says Kurkdjian.

Kurkdjian re­ceived the brief from Bai­ley a year ago, and re­ly­ing on his mem­o­ries of London, he felt that there should be a facet of clas­sic di­shevel­ment. “To me, I in­fused the idea of Bri­tish­ness by putting the notes to­gether so that it is not su­per pol­ished. You smell fresh but there is a burst of some­thing com­ing out of the fra­grance. It’s not to­tally quiet. There is a twist. If it were French, it would be su­per pol­ished and rounded, but here you catch a hint of asper­ity.”

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Sun­shine in Hamp­stead Heath

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