A DROP OF YOUTH One microcosm of everlasting hydration is Chanel’s answer to glowing, taut skin. Li Ying Lim unlocks the secrets to this hydra-revolution in Taipei.
In terms of beauty standards, nothing compares to the demands of Japanese women. Famously known to perform a twelve-step skincare routine daily (at least) with high quality, technologically advanced formula for all their products, these women are certainly in the know when it comes to what really works to illuminate, soften, and hydrate the skin – and they have the extensive vocabulary to prove it. “The Japanese have a very old skincare culture and very deep knowledge,” explains Dr. Marie-Helène Lair of Chanel Beauty when we meet in Taipei. “Their language is also very specific when it comes to describing skincare sensations. Japanese is a very delicate and refined language, whereas we only have one word in French to illustrate when the skin feels good! That was why we looked to Japanese women to study all the angles for soft, flawless skin.”
The culminating discovery? Four dimensions that Chanel Research then applied to formulating a skincare product under wraps till now. Research showed that for these women, the idea of “moisture-infused skin” was multi-faceted. It meant that the product would be totally absorbed; conveying the radiance provided by water for that “moist glow.” They would have the sensation that skin is deeply hydrated, supple,
Diane Kruger, the face of Chanel Hydra Beauty
Chanel Hydra Beauty Micro Sérum works best followed by the Hydra Beauty cream