Harper’s Bazaar (Malaysia) - - The Beauty -

he story be­gins from the neu­ro­sciences re­search lab, a study of the brain’s spon­ta­neous re­ac­tions to a new face,” ex­plains Edouard Mau­vais-Jarvis, Dior sci­en­tific com­mu­ni­ca­tions direc­tor. “We con­ducted tests with dif­fer­ent coun­tries, us­ing pho­tos of peo­ple aged 20s to 50s. We had a track­ing de­vice that an­a­lysed the eyes; the sub­jects were also filmed so that ex­perts could as­sess all the mi­cro move­ments of the eyes. Even­tu­ally, they came to the con­clu­sion that the brain in­stantly and sub­con­sciously de­ci­phers neg­a­tive emo­tions from ac­cu­mu­lated signs of age­ing, ul­ti­mately al­ter­ing our im­age by age­ing us in the eyes of oth­ers.”


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