Harper’s Bazaar (Malaysia) - - The Jewels -

t’s … in­ter­est­ing,” says Datin Zarida No­ordin, man­ag­ing direc­tor of Pan­dora ndora Malaysia,Mal as she mulls over the Mu­rano charm I had just cre­ated. Within a ring of or­ange glas glass, sad white “flow­ers” bloomed out of shape like melt­ing ice cream. One look at the sam­ples pro­vided ear­lier con­firmed that my pat­tern was far from ei­ther the crisp pe­tals or vin­tage polka dots it could have been. She re­turns it to me with a warm smile, both of us well aware that my at­tempt would never have made the cut, not with Pan­dora’s strong at­ten­tion to de­tail and strict qual­ity con­trol.

Founded in 1982 by Dan­ish gold­smith Per Enevold­sen and his wife, Win­nie, Pan­dora is known for its time­less de­signs. Ever since the cou­ple first started sell­ing adorn­ments ac­quired from Thai­land in a small shop on the out­skirts of Copen­hagen, they have shared a unique vi­sion of mak­ing beau­ti­fully crafted com­bi­na­tion jew­ellery. To­day, Pan­dora is sold in more than 80 coun­tries across six con­ti­nents through ap­prox­i­mately 10,000 points of sale, in­clud­ing more than 1,100 con­cept stores. Its hand-fin­ished cre­ations in­spire women to em­brace their in­di­vid­u­al­ity and ex­press their per­sonal style.

We’re on a visit to the jeweller’s craft­ing fa­cil­i­ties in Ge­mopo­lis, Bangkok, to wit­ness the jour­ney of its exquisitely made pieces, in­clud­ing the well-loved cus­tomis­able bracelets of gold and ster­ling sil­ver. While it all be­gins with imag­i­na­tive, de­tailed sketches by the de­sign team in Copen­hagen, it is here that the magic takes place, us­ing spe­cialised tech­niques sim­i­lar to those used with high-end jew­ellery. Stand­outs among th­ese tried-and-true meth­ods in­clude stone set­ting and the shap­ing of Mu­rano glass.

Firstly, the stones are scru­ti­nised, graded, and checked for size, shape, and qual­ity. Com­bin­ing con­tem­po­rary de­sign with tra­di­tional crafts­man­ship, they are set in­di­vid­u­ally by hand by skilled gem­set­ters. Of note is the clas­sic bead set­ting, where each care­fully se­lected

Pan­dora Spring/ Sum­mer ’15

Lee Antony Gray, VP and cre­ative direc­tor of Pan­dora

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