JOHN A. MURPHY
The chief operations officer of Pandora on the business of sparkle. How important is growth of Pandora globally has just continued tradition to Pandora? very aggressively. Three reasons for that: Tradition is hugely important Firstly, we offer products that really to us. Pandora’s foundation resonate – they’re more than just is as a goldsmith and our fashion. When you think about creating mission today remains the around unforgettable moments or same: to offer women a your essence and values, these are universe of high- quality, handall timeless. There are new stories to finished, modern jewellery. tell every day, and experiences you’ll What sets the hand finish want to capture. Secondly, the branded
hy of your jewellery apart? Joh
n A. Murp sales channels that offer more choices to Our people; they don’t just bring their consumers have been crucial in helping the hands to work, a lot of what you see comes business grow. The third element is the freshness from their minds and hearts. Every colleague in new products throughout the year. is a knowledge worker, applying their skills and The brand’s marketing focuses heavily experience to make thousands of decisions on relationships between men and that have an impact on our quality. They are women. Considering charm bracelets immensely passionate and proud of what they do. as heirloom pieces, shouldn’t there It was reported that during the US also be an emphasis on family? stock market crash, some jewellers Actually, a sizeable portion of our customers managed to stay in business thanks buy for themselves. The idea of an heirloom to Pandora’s affordable luxury. With is captured in the narratives on unforgettable Asia’s current economic state, could moments – a walk in the park, a chance history repeat itself in this region? encounter at a railway station – which are all Well, I’m not an economist – I’m flattered about storytelling. Also, while our products do that you would think so. But if we look at the allow women to express themselves, at least 47 trajectory of our business and major events percent of our customers are men. Our jewellery happening throughout the world – the stock allows them to show their love in a way that market crash, the double-dip recession – the perhaps they wouldn’t be able to articulate. Ring, Pandora