JOHN A. MUR­PHY

Harper’s Bazaar (Malaysia) - - The Jewels -

The chief op­er­a­tions of­fi­cer of Pan­dora on the busi­ness of sparkle. How im­por­tant is growth of Pan­dora glob­ally has just con­tin­ued tra­di­tion to Pan­dora? very ag­gres­sively. Three rea­sons for that: Tra­di­tion is hugely im­por­tant Firstly, we of­fer prod­ucts that re­ally to us. Pan­dora’s foun­da­tion res­onate – they’re more than just is as a gold­smith and our fash­ion. When you think about cre­at­ing mission to­day re­mains the around un­for­get­table mo­ments or same: to of­fer women a your essence and val­ues, th­ese are uni­verse of high- qual­ity, han­dall time­less. There are new sto­ries to fin­ished, mod­ern jew­ellery. tell ev­ery day, and ex­pe­ri­ences you’ll What sets the hand fin­ish want to cap­ture. Se­condly, the branded

hy of your jew­ellery apart? Joh

n A. Murp sales chan­nels that of­fer more choices to Our peo­ple; they don’t just bring their con­sumers have been cru­cial in help­ing the hands to work, a lot of what you see comes busi­ness grow. The third el­e­ment is the fresh­ness from their minds and hearts. Ev­ery col­league in new prod­ucts through­out the year. is a knowl­edge worker, ap­ply­ing their skills and The brand’s mar­ket­ing fo­cuses heav­ily ex­pe­ri­ence to make thou­sands of de­ci­sions on re­la­tion­ships be­tween men and that have an im­pact on our qual­ity. They are women. Con­sid­er­ing charm bracelets im­mensely pas­sion­ate and proud of what they do. as heir­loom pieces, shouldn’t there It was re­ported that dur­ing the US also be an em­pha­sis on fam­ily? stock mar­ket crash, some jew­ellers Ac­tu­ally, a size­able por­tion of our cus­tomers man­aged to stay in busi­ness thanks buy for them­selves. The idea of an heir­loom to Pan­dora’s af­ford­able luxury. With is cap­tured in the nar­ra­tives on un­for­get­table Asia’s cur­rent eco­nomic state, could mo­ments – a walk in the park, a chance his­tory re­peat it­self in this re­gion? en­counter at a rail­way sta­tion – which are all Well, I’m not an econ­o­mist – I’m flat­tered about sto­ry­telling. Also, while our prod­ucts do that you would think so. But if we look at the al­low women to ex­press them­selves, at least 47 tra­jec­tory of our busi­ness and ma­jor events per­cent of our cus­tomers are men. Our jew­ellery hap­pen­ing through­out the world – the stock al­lows them to show their love in a way that mar­ket crash, the dou­ble-dip re­ces­sion – the per­haps they wouldn’t be able to ar­tic­u­late. Ring, Pan­dora

Ring, Pan­dora

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