TRESS TREAT The latest indulgence for beautiful hair is a treasure from the sea. By SC Chua.
Caviar is a symbol of luxury and abundance. This cordon bleu favourite is almost always the star of haute cuisine; while in skincare, this expensive and rare ingredient is found only in the best of the best, standing the test of time as a rejuvenating essence akin to a gold-class ticket to longer-lasting youth. It is no industry secret that Angelina Jolie swears by the caviar creams made from the eggs of Baerii sturgeon for her gorgeous complexion. This anti-ageing and nourishing ingredient helps repair skin damage at a cellular level, as it contains an abundance of oil and protein to intensively hydrate. Luxurious and expensive for good reasons, caviar is very high in amino acids, vitamins, and minerals, a rare combination that is hard to come by in other natural antiageing produce. No wonder the hair care industry is now equally inspired by its renewing prowess.
Environmental aggressors combined with daily blow-drying and the harsh chemicals found in styling products is enough to leave any hair type dry and frazzled, as unhealthy as ageing and sun-ravaged skin. Why not then bring some caviar goodness into the mix? This is exactly the concept behind Shiseido Professional Caviar Essence, the famed Japanese beauty and haircare brand’s indulgent epitome of mane pampering.
Uniquely formulated with Shiseido Professional’s Caviar Capsule technology to contain all the goodness within a capsule, this revolutionary leave-in care delivers generous amounts of moisturisers and repair agents to each strand when they burst open. By doing so, the repair agents of caviar extract remain fresh until activated. On top of that, the Caviar Capsule technology also makes it possible to infuse the capsules with multi-UV shield properties and vitamin E. Each capsule is encased in a repair film made of moisturising hyaluronic acid. It really is as good as real caviar.
While regular treatment is required for all hair types, using the precise formula specifically concocted for your hair condition will deliver ideal nourishment and repairing actions. If split ends and brittle strands are a concern, the Aqua Intensive Caviar Essence deeply hydrates to leave behind a silky finish. Its added silicon base enhances smoothness and flexibility while binding split ends to prevent recurrence.
Coloured hair calls for the Luminogenic Caviar Essence that repairs each strand and adds lustre for colour to stand out and last significantly longer, thanks to its evening primrose oil. Add to that sericin, a protein packed with hydrophilic amino acids that instantly repairs and moisturises hair.
Meanwhile, for those with h unruly hair, Sleekliner Caviar Essence is your superior leave-in care. Both oil-based and water-based hair-softening agents in this elixir soften and restore moisture to every strand, leaving hair silky smooth and manageable. The addition of the Humidity Block Agent effectively works against humidity to prevent unruliness, even in less-than-desirable climes.
And just like caviar and champagne, don’t forget to pair the Essence with a sparkling booster. “After using the Shiseido Professional The Hair Care Luminogenic range with the Caviar Essence, I could see my hair shine immediately,” reveals Belinda Chee, emcee and voice-over talent. “My hair ends feel smoother to the touch without any tangles, and I no longer need to worry about that dull, unhealthy sheen.” Available at all Shiseido Professional flagship salons. Shiseido Professional The Hair Care Aqua Intensive Caviar Essence, RM138 Shiseido Professional The Hair Care Sleekliner Caviar Essence, RM138 Shiseido Professional The Hair Care Luminogenic Caviar Essence, RM138
Etro Spring/ Summer ’15