TRESS TREAT The lat­est in­dul­gence for beau­ti­ful hair is a trea­sure from the sea. By SC Chua.

Harper’s Bazaar (Malaysia) - - The Beauty -

Caviar is a sym­bol of luxury and abun­dance. This cor­don bleu favourite is al­most al­ways the star of haute cui­sine; while in skin­care, this ex­pen­sive and rare in­gre­di­ent is found only in the best of the best, stand­ing the test of time as a re­ju­ve­nat­ing essence akin to a gold-class ticket to longer-last­ing youth. It is no in­dus­try se­cret that An­gelina Jolie swears by the caviar creams made from the eggs of Baerii stur­geon for her gor­geous com­plex­ion. This anti-age­ing and nour­ish­ing in­gre­di­ent helps re­pair skin dam­age at a cel­lu­lar level, as it con­tains an abun­dance of oil and pro­tein to in­ten­sively hy­drate. Lux­u­ri­ous and ex­pen­sive for good rea­sons, caviar is very high in amino acids, vi­ta­mins, and min­er­als, a rare com­bi­na­tion that is hard to come by in other nat­u­ral an­ti­age­ing pro­duce. No won­der the hair care in­dus­try is now equally in­spired by its re­new­ing prow­ess.

En­vi­ron­men­tal ag­gres­sors com­bined with daily blow-dry­ing and the harsh chem­i­cals found in styling prod­ucts is enough to leave any hair type dry and fraz­zled, as un­healthy as age­ing and sun-rav­aged skin. Why not then bring some caviar good­ness into the mix? This is ex­actly the con­cept be­hind Shiseido Pro­fes­sional Caviar Essence, the famed Ja­panese beauty and hair­care brand’s in­dul­gent epit­ome of mane pam­per­ing.

Uniquely for­mu­lated with Shiseido Pro­fes­sional’s Caviar Cap­sule tech­nol­ogy to con­tain all the good­ness within a cap­sule, this rev­o­lu­tion­ary leave-in care de­liv­ers gen­er­ous amounts of mois­turis­ers and re­pair agents to each strand when they burst open. By do­ing so, the re­pair agents of caviar ex­tract re­main fresh un­til ac­ti­vated. On top of that, the Caviar Cap­sule tech­nol­ogy also makes it pos­si­ble to in­fuse the cap­sules with multi-UV shield prop­er­ties and vi­ta­min E. Each cap­sule is en­cased in a re­pair film made of mois­tur­is­ing hyaluronic acid. It re­ally is as good as real caviar.

While regular treat­ment is re­quired for all hair types, us­ing the pre­cise for­mula specif­i­cally con­cocted for your hair con­di­tion will de­liver ideal nour­ish­ment and re­pair­ing ac­tions. If split ends and brittle strands are a con­cern, the Aqua In­ten­sive Caviar Essence deeply hy­drates to leave be­hind a silky fin­ish. Its added sil­i­con base en­hances smooth­ness and flex­i­bil­ity while bind­ing split ends to pre­vent re­cur­rence.

Coloured hair calls for the Lu­mino­genic Caviar Essence that re­pairs each strand and adds lus­tre for colour to stand out and last sig­nif­i­cantly longer, thanks to its evening prim­rose oil. Add to that sericin, a pro­tein packed with hy­drophilic amino acids that in­stantly re­pairs and mois­turises hair.

Mean­while, for those with h un­ruly hair, Sleekliner Caviar Essence is your su­pe­rior leave-in care. Both oil-based and wa­ter-based hair-soft­en­ing agents in this elixir soften and re­store mois­ture to ev­ery strand, leav­ing hair silky smooth and man­age­able. The ad­di­tion of the Hu­mid­ity Block Agent ef­fec­tively works against hu­mid­ity to pre­vent un­ruli­ness, even in less-than-de­sir­able climes.

And just like caviar and cham­pagne, don’t for­get to pair the Essence with a sparkling booster. “Af­ter us­ing the Shiseido Pro­fes­sional The Hair Care Lu­mino­genic range with the Caviar Essence, I could see my hair shine im­me­di­ately,” re­veals Belinda Chee, em­cee and voice-over tal­ent. “My hair ends feel smoother to the touch with­out any tan­gles, and I no longer need to worry about that dull, un­healthy sheen.” Avail­able at all Shiseido Pro­fes­sional flag­ship sa­lons. Shiseido Pro­fes­sional The Hair Care Aqua In­ten­sive Caviar Essence, RM138 Shiseido Pro­fes­sional The Hair Care Sleekliner Caviar Essence, RM138 Shiseido Pro­fes­sional The Hair Care Lu­mino­genic Caviar Essence, RM138

Etro Spring/ Sum­mer ’15

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