Had it with age spots? Shiseido has a new so­lu­tion that claims to keep you in the clear. By SC Chua.

Harper’s Bazaar (Malaysia) - - The Beauty Bazaar -

We’ve all been there be­fore, stand­ing in front of a mir­ror only to see a faint age spot taunt­ing us. You swear it wasn’t there a week ago. That’s the thing with age spots – they creep up un­ex­pect­edly and be­fore you know it, your beau­ti­ful com­plex­ion is marred and it is too late to do any­thing about it. Now that the years have caught up, so have th­ese spots. It is a vi­cious cy­cle in older skin, one that works very dif­fer­ently from the pro­cesses of young skin. As skin ages, its process of ex­pelling melanin – the core rea­son for age spots – isn’t as ef­fi­cient. For a spot to ap­pear on your skin, a sig­nal has to be sent out by the der­mis. This sig­nal is con­trolled by what is known as the in­ner me­lano shield. Think of this as pro­tec­tion against spots, which works just fine while you are young. But as the years go by, its func­tion de­te­ri­o­rates and col­lapses. When this hap­pens, that stub­born age spot finds its way to the sur­face of your skin. And the worst part has yet to be ad­dressed – once it’s there, no mat­ter how much mi­cro­der­mabra­sion or UV pro­tec­tion you use, it just won’t go away. Shiseido Vi­tal- Per­fec­tion White Cir­cu­la­tor Serum, RM511 (40ml)


As they say, pre­ven­tion is bet­ter than cure. And in the case of age spots, it is all about pulling the plug on the melanin-for­ma­tion cy­cle. “Mois­tur­is­ing is a higher pri­or­ity now, es­pe­cially at my age,” says Hong Kong actress Michelle Reis, who swears by Shiseido Vi­talPer­fec­tion to keep age­ing at bay. “I care­fully prac­tise highly ef­fec­tive skin­care that suits my skin, and I find that this range best suits me be­cause it keeps my skin hy­drated all day long and also gives me a beau­ti­ful com­plex­ion.”

Reis, 44, con­tin­ues: “The Shiseido Vi­talPer­fec­tion White Cir­cu­la­tor Serum has solved most of my skin con­cerns, such as dark spots, dull, yel­low tone, loss of re­silience, and wrin­kles. It keeps my skin glow­ing with per­fect clar­ity now. I must say, this is truly a num­ber one prod­uct for me.”


The hero in this new serum is an ad­vanced in­gre­di­ent com­plex known as the Shield Builder WT that com­prises of white lily, glu­cosamine hy­drochlo­ride, and beach bud ex­tract. The com­plex helps rebuild skin’s in­ner me­lano shield to ul­ti­mately break the cy­cle by cre­at­ing a stronger re­sis­tance against the for­ma­tion of age spots.

As for its whiten­ing benefits, the serum im­merses skin with a unique blend of vi­tal plant ex­tracts. A whiten­ing in­gre­di­ent known as 4MSK blocks aged pro­teins – the com­mon root of age­ing and dis­coloura­tion – so that skin can re­pair it­self more ef­fi­ciently.


To ex­pe­ri­ence the benefits that the White Cir­cu­la­tor Serum has for your skin, mas­sage it in with Shiseido’s Easy Fa­cial Mas­sage tech­nique. Use cir­cu­lar mo­tions start­ing from your lower jaw and slowly work your way up un­til the essence is com­pletely ab­sorbed.

“It has a jelly-like tex­ture that turns into lo­tion once I have spread it across my skin,” claims Reis. “What I love most is its light­weight and dewy tex­ture, and how it has fur­ther en­hanced my com­plex­ion by keep­ing dark spots at bay.”

“With Shiseido’s un­ri­valled ded­i­ca­tion and ad­vance­ment in skin tech­nol­ogy, as well as be­ing an Asian brand, I truly be­lieve that this prod­uct clearly un­der­stands the needs of Asian women, who want to achieve the most beau­ti­ful, youth­ful skin,” shares Reis. “I use it ev­ery sin­gle day and it def­i­nitely tops the charts for me!” Avail­able at Shiseido beauty coun­ters na­tion­wide.

Michelle Reis, spokesmodel for Shiseido Vi­tal


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