SS TNE FI TY R A P E C N A D
Recently some fitness enthusiasts have begun ditching their Power Plate, CrossFit, and bootcamp sessions for classes that seem more dance party than exercise. The biggest selfproclaimed “party starter” may be 24-year-old Sadie Kurzban, founder of 305 Fitness (area code of her native Miami), who created classes when she was a student at Brown University. “We’d pack a room with 80 or 100 people – as many as we could fit,” she recalls. “It really was a party.” The classes became an on-campus phenomenon, menon, with crowds lining up to get in (including ng fellow alum Emma Watson). Two years later, r, 305 is still raging, but in New York with 30 employees and a flagship studio set to open this year.
But what makes 305 stand out from other dance-cardio classes on the block? Well, first, the lighting is more club- than gym-worthy (translation: dark). Second, there’ss a DJ in every class – be it 7.30am or 7.30pm – blasting heart-racing custom om mixes for the entire 55 minutes. Andd the instructors, like the students, haven’t t heard the playlist pre-class. “It’s like when hen you’re on the dance floor and you’re about out to go home, then the DJ puts on that one song ng and you think, ‘I can’t leave! It’s too good!’” Kurzban says. Nor are the classes completely choreographed, thanks to feedback from her clients. “People wanted it to be more athletic, flexible, and have less choreography, something that felt more like a party.” Liviya Kraemer, 26, a 305 acolyte for just over a year, averages four to five classes a week and has lost 15 pounds, going from
size 8 to a 4.