Harper’s Bazaar (Malaysia) - - The Beauty Bazaar -

Re­cently some fit­ness en­thu­si­asts have be­gun ditch­ing their Power Plate, CrossFit, and bootcamp ses­sions for classes that seem more dance party than ex­er­cise. The big­gest self­pro­claimed “party starter” may be 24-year-old Sadie Kurzban, founder of 305 Fit­ness (area code of her na­tive Miami), who cre­ated classes when she was a stu­dent at Brown Uni­ver­sity. “We’d pack a room with 80 or 100 peo­ple – as many as we could fit,” she re­calls. “It re­ally was a party.” The classes be­came an on-cam­pus phe­nom­e­non, menon, with crowds lining up to get in (in­clud­ing ng fel­low alum Emma Wat­son). Two years later, r, 305 is still rag­ing, but in New York with 30 em­ploy­ees and a flag­ship stu­dio set to open this year.

But what makes 305 stand out from other dance-car­dio classes on the block? Well, first, the light­ing is more club- than gym-wor­thy (trans­la­tion: dark). Sec­ond, there’ss a DJ in ev­ery class – be it 7.30am or 7.30pm – blast­ing heart-rac­ing cus­tom om mixes for the en­tire 55 min­utes. Andd the in­struc­tors, like the stu­dents, haven’t t heard the playlist pre-class. “It’s like when hen you’re on the dance floor and you’re about out to go home, then the DJ puts on that one song ng and you think, ‘I can’t leave! It’s too good!’” Kurzban says. Nor are the classes com­pletely choreographed, thanks to feed­back from her clients. “Peo­ple wanted it to be more ath­letic, flex­i­ble, and have less chore­og­ra­phy, some­thing that felt more like a party.” Liviya Krae­mer, 26, a 305 acolyte for just over a year, av­er­ages four to five classes a week and has lost 15 pounds, go­ing from

size 8 to a 4.

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