With a solid background in ginseng research and development, Sulwhasoo turns Korea’s national treasure into an anti-ageing must-have. By Li Ying Lim.
Wmakes Korean beauty lore so unique are the holistic skincare ideals captured in every essence made. With this philosophy, a deep-rooted foundation in balancing the yin and yang of the body and the law of nature, holistic beauty is at the very heart of Korean luxury skincare brand Sulwhasoo. 30,000 medicinal plants and 50 years of research later, Sulwhasoo has emerged as a bona fide Korean beauty authority, with its signature combination of traditional wisdom, sangseng, and the breakthrough discovery of multiple benefits from its core ingredient.
“Ginseng was traditionally used to strengthen the body’s immune system,” says Mark Choo, senior associate researcher of Amorepacific Korea, which owns Sulwhasoo. Korean ginseng, grown in the fine weather of the Korean Peninsula, has about 40 percent more saponin contents, thanks to the vast space for optimum root cultivation, and the cleanest water for leaves and stems to grow.
“However, the medicinal effects occur through powder forms or oral consumption. To allow it to work on the skin requires a very complex process,” shares Choo. Backed by its research in ginseng – known as Ginsenomics – Sulwhasoo found the best ginseng are harvested before the rainy season when the flowers fade and after the appearance of berries. Sulwhasoo applies a patented bioconversion technology on the ginseng to secure Compound K, extracted from four-year-old ginseng roots, in which the highest saponin content is found, and Ginsenoside F1. Both are hidden active skincare matters previously not extractable and extremely scarce – only 1g of extract from 20,000 roots – which can be found in its iconic bestseller, the Ginseng Renewing Cream.
Sulwhasoo is taking it one step further with a serum that bolsters Dermal-Epidermal Junction (DEJ), “where the dermis connects with your epidermis,” notes Choo. This keeps ageing signs at bay. “You can look at it like a trampoline or a mattress. If it goes flat, then everything will fall in,” explains Choo. “We discovered that the ginseng saponin and original extract of red ginseng roots, rich in polysaccharides, are capable of benefiting the DEJ prodigiously.”
Sulwhasoo’s scientists found that ginseng has the capacity to generate four proteins to restore youth and refill deepening wrinkles, starting at the age of 30. These proteins are encapsulated in special micro and macro ginsenispheres in the serum to deliver them in the freshest state with an increased absorption level by four times. With this, you can now truly turn back the clock. Available at selected Parkson departmental stores. Puffiness is caused by dehydration
and a poor salt-filled diet, but dark circles can be averted with better blood circulation. The new Eye Cream uses aqua- cultured ginseng in an uncontaminated, pesticide-free environment; the
leaves, stems, and roots from this ginseng will tighten the dry, delicate area around the eyes and boost the elasticity and thickness of the epidermis to brighten and rejuvenate the eyes over time. Sulwhasoo Concentrated Ginseng
Renewing Eye Cream, RM590
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