Bulgari’s High Jewellery senior marketing eting director on the splendour of colourful gems and personal tales from beyond the vault.ult. By Amy Yasmine.
Beauty in my opinion is the happy, graceful, and elegant side of a lady. In Italian, la bellezza or ‘beauty’ is a feminine word. It is a blend of grace, smiles, happy eyes, and a very positive attitude. How should women adorn themselves? A jewel is considered a piece of yourself, and needs to match your personality. You can tell when you look at yourself wearing it; the jewel will support your natural beauty. What makes a jewel stand out for you? What I like most are gemstones that match the skeleton of the jewellery perfectly. Sometimes we have a beautiful blend of gems, but set on frames that are not very respectful towards them. My favourites are those when the soul and the body of the jewellery work very well together. When creating a masterpiece, which takes precedence: design or the gems?gem We have two different approaches: one is pure creativity, the other is entirely dependent on the gems. With the former, designers cr create a stylistic motif through a an organic sketch, the pillar of the jewels. As na nature can be difficult w with what it can offer, it takes a while to have a full layout. As soon as we do, we add in the creative element. In that case, the stones are in the c centre of the universe. Serpenti watch in yellow gold with diamonds, Bulgari
DID YOU KNOW? Bulgari is known for its colourful jewels. What do you think makeses them so spectacular? Well, for example,e, in our Diva collection, the jewels are all unique ue as they don’t have a specific colour combination. n. They mimic the hues of oceans and rivers or sunsets ts for harmonious perfection. How has the Bulgari woman evolved? She is still the same, in a way. It has very much been determined women in the past. Women like Anna Magnani who are very discerning and knowledgeable about jewellery. Have the trends changed? At the moment, necklaces are more popular. Before, it used to be magnificent rings and earrings. There was the trend of stackable bracelets, although now it is more focused on design bracelets, and jewellery watches are very much fascinating. Indulge us with a Bulgari story rarely shared. A young girl once came in looking for rare pieces for her mother. We treated her like a queen, serving her coffee and showing her all the jewels. When it came to the price, her face changed. Nonetheless, she made a special order. I was taken aback by her generosity. The moment her order was ready, I personally delivered the jewellery with a bouquet of red roses. She was surprised: “Oh, thank you! Is this for my mama?” I said, “No, no – this is my personal gift to you.” Advice for women on purchasing jewellery? A woman should choose a jewel that complements her personality, not a piece that will be locked in a vault. I have a signet ring my grandfather gave me as a teen. Sometimes when I leave it at home, it feels strange. For me, the perfect jewel is something you feel will always be a part of you.
Above: Serpenti bracelet in white
gold with diamonds, Bulgari Below: Serpenti necklace in yellow
gold with diamonds, Bulgari