Bul­gari’s High Jew­ellery se­nior mar­ket­ing et­ing di­rec­tor on the splen­dour of colour­ful gems and per­sonal tales from be­yond the vault.ult. By Amy Yas­mine.

Harper’s Bazaar (Malaysia) - - The Jewels -

Beauty in my opin­ion is the happy, grace­ful, and el­e­gant side of a lady. In Ital­ian, la bellezza or ‘beauty’ is a fem­i­nine word. It is a blend of grace, smiles, happy eyes, and a very pos­i­tive at­ti­tude. How should women adorn them­selves? A jewel is con­sid­ered a piece of your­self, and needs to match your per­son­al­ity. You can tell when you look at your­self wear­ing it; the jewel will sup­port your nat­u­ral beauty. What makes a jewel stand out for you? What I like most are gem­stones that match the skele­ton of the jew­ellery per­fectly. Some­times we have a beau­ti­ful blend of gems, but set on frames that are not very re­spect­ful to­wards them. My favourites are those when the soul and the body of the jew­ellery work very well to­gether. When cre­at­ing a mas­ter­piece, which takes prece­dence: de­sign or the gems?gem We have two dif­fer­ent ap­proaches: one is pure cre­ativ­ity, the other is en­tirely de­pen­dent on the gems. With the for­mer, de­sign­ers cr cre­ate a stylis­tic mo­tif through a an or­ganic sketch, the pil­lar of the jewels. As na na­ture can be dif­fi­cult w with what it can of­fer, it takes a while to have a full lay­out. As soon as we do, we add in the cre­ative el­e­ment. In that case, the stones are in the c cen­tre of the uni­verse. Ser­penti watch in yel­low gold with di­a­monds, Bul­gari

DID YOU KNOW? Bul­gari is known for its colour­ful jewels. What do you think make­ses them so spec­tac­u­lar? Well, for ex­am­ple,e, in our Diva col­lec­tion, the jewels are all unique ue as they don’t have a spe­cific colour com­bi­na­tion. n. They mimic the hues of oceans and rivers or sun­sets ts for har­mo­nious per­fec­tion. How has the Bul­gari woman evolved? She is still the same, in a way. It has very much been de­ter­mined women in the past. Women like Anna Mag­nani who are very dis­cern­ing and knowl­edge­able about jew­ellery. Have the trends changed? At the mo­ment, neck­laces are more pop­u­lar. Be­fore, it used to be mag­nif­i­cent rings and ear­rings. There was the trend of stack­able bracelets, although now it is more fo­cused on de­sign bracelets, and jew­ellery watches are very much fas­ci­nat­ing. In­dulge us with a Bul­gari story rarely shared. A young girl once came in look­ing for rare pieces for her mother. We treated her like a queen, serv­ing her cof­fee and show­ing her all the jewels. When it came to the price, her face changed. Nonethe­less, she made a spe­cial or­der. I was taken aback by her gen­eros­ity. The mo­ment her or­der was ready, I per­son­ally de­liv­ered the jew­ellery with a bou­quet of red roses. She was sur­prised: “Oh, thank you! Is this for my mama?” I said, “No, no – this is my per­sonal gift to you.” Ad­vice for women on pur­chas­ing jew­ellery? A woman should choose a jewel that com­ple­ments her per­son­al­ity, not a piece that will be locked in a vault. I have a signet ring my grand­fa­ther gave me as a teen. Some­times when I leave it at home, it feels strange. For me, the per­fect jewel is some­thing you feel will al­ways be a part of you.

Above: Ser­penti bracelet in white

gold with di­a­monds, Bul­gari Be­low: Ser­penti neck­lace in yel­low

gold with di­a­monds, Bul­gari

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