ER T O MA B C M H U I Bul­gari’s world­wide man­ag­ing di­rec­tor of sales Um­berto Mac­chi on Ital­ian glam­our, the power of pas­sion and La Dolce Vita. By Amy Yas­mine.

Harper’s Bazaar (Malaysia) - - The Jewels -

Um­berto Mac­chi, world­wide man­ag­ing di­rec­tor at Bul­gari Why do you think Cinecittà res­onates well with Bul­gari? Cinecittà equals La Dolce Vita for many – it was where the film was shot, and also the style of the era is a great ex­am­ple of what Ital­ians seek about lux­ury: a lit­tle fun, a lit­tle strange but al­ways very lux­u­ri­ous. Cinecittà was also where celebri­ties such as El­iz­a­beth Tay­lor got to learn about Bul­gari. This is why we love to re­call this mo­ment, although that doesn’t mean our cre­ations are from the past. We are very con­tem­po­rary, and love to do things that are mod­ern but take in­spi­ra­tion from the past. The Bul­gari woman in three words? I would say joy­ful, sparkling, and glam­orous. Why do you think Ital­ian style is so ap­peal­ing? We Ital­ians have a lot of pas­sion, and when you have that, you end up do­ing beau­ti­ful things. Our cre­ativ­ity, pas­sion, and time spent work­ing is why Ital­ians are so suc­cess­ful in cre­at­ing. Work­ing with Ital­ians is never bor­ing, it’s al­ways ex­cit­ing. It may be con­fus­ing, as we change our ideas ev­ery five min­utes, but it is then when cre­ativ­ity hap­pens. What drives the cre­ativ­ity at Bul­gari? To ex­press Ital­ian style and cre­ativ­ity in our jew­ellery and time­pieces. We be­lieve that the spirit of Ital­ians – though we have many de­fects – has also some good things: to be very pas­sion­ate, cre­ative, and dy­namic, to love life. It is be­cause of that we are ca­pa­ble of cre­at­ing things that are unique,

Bul­gari’s Lucea watch, with a bracelet

inspired by the jew­eller’s iconic Ser­penti

col­lec­tion sparkling, happy, and joy­ful. The eas­i­est ex­am­ple is our Ser­penti line. In the be­gin­ning, many peo­ple said it was too unique, yet it turned out to be one of our big­gest suc­cesses to date. Cre­ations you most proud of? Ser­penti, be­cause it is chal­leng­ing. Our re­cent Lucea watch for ladies is, again, a cre­ative chal­lenge. You don’t want old things that are too dif­fer­ent; you also want some­thing for ev­ery­day use. Lucea is ex­actly that, with a bracelet inspired by the Ser­penti snake con­cept. How do you strike a bal­ance be­tween fun and el­e­gance, and cre­ativ­ity and com­mer­cial­ism? When you be­come cre­ative, the com­mer­cial as­pect nat­u­rally comes with it. You just have to dare to think as a cre­ative per­son, and it will come. How­ever, strik­ing a bal­ance be­tween fun and el­e­gance is a very thin line. Some­thing fun can­not be el­e­gant, but you can be fun and el­e­gant at the same time. In my opin­ion, el­e­gance is the base of lux­ury, and fun is a way to in­ter­pret an el­e­gance unique from the rest. Lux­ury is about the joy of life. So it is very re­ward­ing, and doesn’t have to show wealth. It is all about en­joy­ment. Neck­lace in pink gold with Zam­bian emer­alds, spinels, sap­phires, and round- cut

di­a­monds, Bul­gari

are

A lac­quered

Ser­penti time­piece in bril­liant red and sparkling

di­a­monds

An elab­o­rate Bul­gari time­piece

decked in pris­matic jewels

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