BRING IT BACK

Harper’s Bazaar (Malaysia) - - Beauty Bazaar -

Rowe is not only at­tuned to what rocks on the run­way, but is also cre­at­ing great prod­ucts that real women truly want to use. Her for­mula be­hind that tremen­dous suc­cess on both ac­counts? The make-up artist and avid so­cial media queen – she runs an epony­mous web­site and has 27,000 fol­low­ers on In­sta­gram – smiles be­fore an­swer­ing with that trade­mark twin­kle in her eyes. “I think there are no rules. I think peo­ple should be able to do what they feel,” she shares. “The tex­ture should be new, and things should be en­vi­ron­men­tally and sea­son­ally driven; that is very im­por­tant for skin, for beauty. It is a feel­ing to­wards a more holis­tic ap­proach. And just tech­ni­cally, it should lock in to­gether. You need to un­der­stand your life be­cause all those things mat­ter.”

SE­CRET WEAPONS

The new beauty col­lec­tion in­cludes a lim­ited-edi­tion Run­way Pal­ette, inspired by the fash­ion col­lec­tion’s Patch­work, Pat­tern & Prints theme, to al­low ef­fort­less achieve­ment of the same smokey-eye ef­fect. Its launch co­in­cides with a re­vamp of over­all brand tex­tures that Rowe con­fi­dently touts as “make-up you can’t see, but peo­ple will say you look amaz­ing. We are just work­ing with what you have. We just want to en­hance you. It is su­per nat­u­ral. We don’t want to erase your char­ac­ter.”

But the essence and unique stance of Burberry Beauty is not lost. “We work with nudes in a very dif­fer­ent way. We are pulling out tones from your skin – the pink, the taupe, ev­ery­thing you al­ready have.”

Rowe gets ex­cited when she talks about the new Face Con­tour. “Suki [Waterhouse] wants it, Si­enna [Miller] uses it up. Vic­to­ria Beck­ham, they all want it. Jour­dan [Dunn] – I use the darker colour on her. And also Naomi [Camp­bell]. They can’t fig­ure out what it is. It pushes back things that are not flat­ter­ing, and pulls out great fea­tures. It is so sub­tle, and they can’t quite fig­ure it out.”

It has taken five years for the Burberry Beauty lab coats to per­fect it, but Rowe ad­mits she has been mix­ing things up long be­fore this to the same ef­fect. The crux of those gor­geous com­plex­ions seen on mod­els for many a sea­son? “A lit­tle sun cream and a bit of paint stick. This used to be my back­stage se­cret for eight years.” She con­tin­ues, “The thing with Christo­pher – when he tells me his vi­sion, I will tell him this is what you need. And the prod­ucts come from all of that.”

More con­sumer-friendly, the new Burberry Beauty def­i­nitely goes in tan­dem with Rowe’s ap­proach to make-up. “Burberry Beauty is about bring­ing out their best fea­tures. It is a ra­di­ant healthy glow. There is no age range, any­body can wear it. It is time­less, ef­fort­less make-up.” First Kiss Fresh

Gloss Balm in Coral Glo, RM85

“A make-up bag must-have. It has a glossy balm tex­ture, which gives lips a soft, youth­ful look with a hint

of colour.” “Put it on like your mois­turiser. It goes on any skin tone, just to add a hint of warmth, a warm glow.” Fresh Glow Lu­mi­nous Fluid Base, RM195 Eye Colour Cream in Char­coal, RM105

“P “I use my fin­gers – this is how easy it is. You just push it in onto the eye­lids, just to cre­ate that soft­ness, los­ing the

line so it be­comes nat­u­ral.”

Wendy Rowe de­mon­strat­ing the looks in Tokyo

Face Con­tour in Medium, RM125

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