“The dream was to be an ex­plorer, if that is even a real pro­fes­sion. And all my des­ti­na­tions were non-ex­is­tent, but those were the most ad­ven­tur­ous times of my life.” – Jonathan Liang

Harper’s Bazaar (Malaysia) - - Icons -

“I moved to Paris be­cause we wanted to find a base to es­tab­lish the over­all brand­ing of the Jonathan Liang la­bel, and also for good weather,” laughs Jonathan. “The energy and ec­cen­tric­ity of the Parisian cul­ture and the un­der­ground scene ex­pand the imag­i­na­tion to think be­yond. You'd find me in ei­ther a book­store, Café Flore, or at the Buttes-Chau­mont Park when I need to re­lax and get away from the noise. The first time I showed my col­lec­tion in Paris, I was a ball of nerves. It's not just the pre­sen­ta­tion that makes me ner­vous, but the feed­back we re­ceived the very next day as well. I've al­ways been a ner­vous per­son when it comes to pre­sent­ing my work, it's a won­der why I don't suf­fer from anx­i­ety at­tacks. But this sort of thing, keeps the adren­a­line pump­ing each sea­son, and it’s a thrill. The ate­lier is where I live and work, and ev­ery­one is like fam­ily.” The Jonathan Liang brand was es­tab­lished in 2012 with the belief of in­spir­ing women to in­spire oth­ers, and that a ’90s throw­back is al­ways a great idea. Paris has been an amaz­ing ride, but the Jonathan Liang la­bel is mov­ing on. “We are plan­ning to move the stu­dio to New York next year. This change comes as we want to try and ex­plore a dif­fer­ent mar­ket for our brand,” says Jonathan about his next ex­cit­ing ad­ven­ture.


If Madonna's “Papa Don't Preach” is play­ing on the air­waves, you would surely find Jonathan danc­ing to the ’80s hit, for it’s the one song the de­signer says that will get him on his feet. Al­ber El­baz once said, “Be big in your work, be small in per­son,” and that is ex­actly how Jonathan Liang lives his life. "I try not to let any­thing get to my head and own up to ev­ery mis­take I make," ex­plains Jonathan. Af­ter sign­ing up to helm Dude & Duchess Malaysia, in ad­di­tion to his own la­bel, Jonathan spends al­most equal amounts of time in both Malaysia and Paris. “It's like I never left KL!” laughs Jonathan. “The scene in KL is in­ter­est­ing. It's great to see Malaysians putting an ef­fort in dress­ing up, and it truly re­flects who you are and how you want to be seen. The fash­ion in­dus­try world­wide has changed, if any­thing, for the bet­ter. I guess some­one from ev­ery decade would say that fash­ion dur­ing their era was golden. For us, the time is now.”

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