T H E MOV E
“The dream was to be an explorer, if that is even a real profession. And all my destinations were non-existent, but those were the most adventurous times of my life.” – Jonathan Liang
“I moved to Paris because we wanted to find a base to establish the overall branding of the Jonathan Liang label, and also for good weather,” laughs Jonathan. “The energy and eccentricity of the Parisian culture and the underground scene expand the imagination to think beyond. You'd find me in either a bookstore, Café Flore, or at the Buttes-Chaumont Park when I need to relax and get away from the noise. The first time I showed my collection in Paris, I was a ball of nerves. It's not just the presentation that makes me nervous, but the feedback we received the very next day as well. I've always been a nervous person when it comes to presenting my work, it's a wonder why I don't suffer from anxiety attacks. But this sort of thing, keeps the adrenaline pumping each season, and it’s a thrill. The atelier is where I live and work, and everyone is like family.” The Jonathan Liang brand was established in 2012 with the belief of inspiring women to inspire others, and that a ’90s throwback is always a great idea. Paris has been an amazing ride, but the Jonathan Liang label is moving on. “We are planning to move the studio to New York next year. This change comes as we want to try and explore a different market for our brand,” says Jonathan about his next exciting adventure.
ADV ENTUR E & B E YOND
If Madonna's “Papa Don't Preach” is playing on the airwaves, you would surely find Jonathan dancing to the ’80s hit, for it’s the one song the designer says that will get him on his feet. Alber Elbaz once said, “Be big in your work, be small in person,” and that is exactly how Jonathan Liang lives his life. "I try not to let anything get to my head and own up to every mistake I make," explains Jonathan. After signing up to helm Dude & Duchess Malaysia, in addition to his own label, Jonathan spends almost equal amounts of time in both Malaysia and Paris. “It's like I never left KL!” laughs Jonathan. “The scene in KL is interesting. It's great to see Malaysians putting an effort in dressing up, and it truly reflects who you are and how you want to be seen. The fashion industry worldwide has changed, if anything, for the better. I guess someone from every decade would say that fashion during their era was golden. For us, the time is now.”