CR AFT HOUR Ded­i­cated to cre­at­ing be­spoke let­ter­press sta­tionery in KL, the four cre­ative minds of The Al­pha­bet Press talks to about crafts­man­ship, cul­ture, and friend­ship. By Sharmita Summugam.

Harper’s Bazaar (Malaysia) - - THE FASHION -

WHAT' S I N A NAME … It all be­gan with a name card. We were look­ing for let­ter­press name cards for our­selves three years ago and we couldn’t find any­one to do it here in Malaysia. That was when we de­cided to cre­ate it our­selves. We flew to Mel­bourne to study the craft and re­turned to Malaysia to start our jour­ney. Words are pow­er­ful and they could move us in ways be­yond our imag­i­na­tion. Our name is a homage to the letters that tell beau­ti­ful sto­ries.

THE F OUNDE R S … A friend­ship of more than 10 years is the very foun­da­tion The Al­pha­bet Press is built upon. There are four founders – Cliff Leong, brand strate­gist; Zee­jay Wong, print­maker; Fidella Ch’ng, art di­rec­tor; and He­lios Loo, ed­u­ca­tor.

ONE O F A K I ND … The let­ter­press in­dus­try couldn’t pro­duce print con­sis­tently and ef­fi­ciently, so it was re­placed by off­set and dig­i­tal print­ing. Let­ter­press print­ing moves like its age – 600 years old. This is why we pro­duce our hand­crafted prod­ucts in small quan­ti­ties. Each piece has slight vari­a­tions in terms of colour and reg­is­tra­tion. The im­per­fec­tions adds per­son­al­ity to the prints. THE A LPHABET PRE S S … The Al­pha­bet Press is a let­ter­press sta­tioner that em­braces the cen­turies-old craft of let­ter­press. We pro­duce qual­ity pa­per goods that are vis­ually beau­ti­ful. We be­lieve that this method of print­ing is much more hu­mane than the com­mer­cial print­ing tech­nique that solely re­lies on fast out­put and lower pric­ing strate­gies.

CUL­TURE CONNOI S S E U R S … We're lever­ag­ing on the di­verse cul­ture of our na­tion. Malaysia is an in­spir­ing coun­try, and that trans­lates into the prod­ucts we cre­ate. We are util­is­ing a very old tech­nique of print­ing to make some­thing that is rel­e­vant to our mod­ern world, whilst main­tain­ing the charm of our past. PAPE R AND PENCI L … The cre­ation process for all our cards be­gins with hand draw­ings. It is an or­ganic method and one that is eas­ier to con­trol and you can al­most feel the strokes of each art­work. Once the sketch­ing ses­sion is over, we will move on to the digi­ti­sa­tion process, where we trans­late an art­work into its dig­i­tal form, fine-tune it, and cre­ate the fi­nal art­work which are turned into print­ing plates. The Al­pha­bet Press, 29 Jalan Riong, Ta­man Bukit Pan­tai, Kuala Lumpur. Tel: 012-288 9921. www.theal­pha­bet­press.com

Founders of The Al­pha­bet Press ( Left to right:

Cliff Leong, Zee­jay Wong, Fidella Ch’ng &

He­lios Loo) Zee­jay the print­maker, busy cre­at­ing won­ders

Greetin

g Cards

The Al­pha­bet Press stu­dio in Bangsar

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